250ok tracks all of the signals critical to your email program. No more depreciated certifications, services blackholes, or insufficient data. Discover insights that drive world-class email performance.
As with all legislation, there is a certain amount of discomfort, misconceptions, and rumors that start to sound like sage advice as they become repeated, shared, and incorporated into the daily practices of those searching for a guiding light to lead them to compliance. But like a moth drawn to a flame, well-intending practitioners can […]
The Black Friday emails are deleted, marketers’ email lists are checked twice, we pretty much know which senders have been naughty or nice. Another year in email is coming to a close, and boy, what a ride. While most thought leaders are busy making predictions about 2019, we like to learn from the past to […]
The prospect of landing in Gmail’s promotion tab just got a little more enticing for email marketers. Google recently announced email annotations, designed to deliver more value for emails and marketers in the Gmail promotions tab. According to Google, email annotations “let you include images, deals, expirations dates, and other offers to help bring your […]