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Transactional or otherwise triggered email messages are likely some of the most important messages your organization sends to your clients or users. The definition of “triggered email” can vary, but for the purpose of this article, I’m going to refer to any type of message sent outside of a large-scale, “batch-and-blast” deployment, as triggered mail. […]
Hey LB, Now that I’ve got access to a seedlist testing tool, when should I actually test my seedlist? Is it best to test before, after, or during sending? What are your tips for getting the most out of seedlist testing? Uncertainly yours, Dr. When Hi Dr. When, This is a great question, and the […]
250ok is headquartered in Indianapolis. Needless to say, we don’t do a lot of skiing in these parts. Luckily, we are sponsoring MediaPost’s Email Insider Summit in Deer Valley, Utah, on December 8-11, meaning we get to share our email expertise while enjoying the beautiful scenery—probably not at the same time, but you never know, […]