250ok tracks all of the signals critical to your email program. No more depreciated certifications, services blackholes, or insufficient data. Discover insights that drive world-class email performance.
Perhaps you knew this already, but maybe you didn’t: in some cases, Return Path supplies a shared URL in the tracking pixel it uses for engagement analytics. Much like the same discussion you see around dedicated versus shared IP environments, there’s a lot to consider when you turn over your sending reputation to people outside […]
This is a great question we get from many marketers trying to understand how adding 250ok to their current marketing mix will change the game. With so many options for managing email campaigns, our platform and services can provide a different set of benefits depending on what you use, whether it’s a traditional email service […]
Have you heard of Google? Oh cool, good, so we won’t get into it. Anyway, because we’re always looking for ways to improve our platform, our team cooked up an integration with a little tool Google offers for email marketers called Google Postmaster Tools. We will get into those. Google Postmaster Tools: A Brief History […]