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The Black Friday emails are deleted, marketers’ email lists are checked twice, we pretty much know which senders have been naughty or nice. Another year in email is coming to a close, and boy, what a ride. While most thought leaders are busy making predictions about 2019, we like to learn from the past to […]
The prospect of landing in Gmail’s promotion tab just got a little more enticing for email marketers. Google recently announced email annotations, designed to deliver more value for emails and marketers in the Gmail promotions tab. According to Google, email annotations “let you include images, deals, expirations dates, and other offers to help bring your […]
We’re almost done with our 250ok Email Experts Series for the year! Our second-to-last roundtable discussion tackles the email industry as a whole. Use this review as a look into how you might need to adjust your email strategy, business strategy, marketing planning, and other 2019 initiatives to ensure your deliverability and reputation is up […]