250ok tracks all of the signals critical to your email program. No more depreciated certifications, services blackholes, or insufficient data. Discover insights that drive world-class email performance.
We’re ready to step to the very Edge of the Inbox… BrightWave’s newest event, of course! We have a long and happy partnership with BrightWave, so we’re thrilled to support a new event in Dallas on October 23 in which the brightest minds in email will gather to discuss innovation, share ideas, and build bonds. […]
Perhaps you knew this already, but maybe you didn’t: in some cases, Return Path supplies a shared URL in the tracking pixel it uses for engagement analytics. Much like the same discussion you see around dedicated versus shared IP environments, there’s a lot to consider when you turn over your sending reputation to people outside […]
This is a great question we get from many marketers trying to understand how adding 250ok to their current marketing mix will change the game. With so many options for managing email campaigns, our platform and services can provide a different set of benefits depending on what you use, whether it’s a traditional email service […]