How has DMARC adoption evolved since 2018? It’s…complicated.

July 16, 2019

Guess who’s back, back again? It’s Matthew Vernhout, director of privacy at 250ok, with an all-new DMARC report for 2019! Tell a friend. Yes, this year we’re looking at how DMARC adoption rates fluctuated between our first glance at them in 2018 for a number of industries as well as taking a peek at different […]



Email Mythbusters: If my list is opt-in, I should get zero complaints.

July 10, 2019

At this point, we sound like a broken record but we’re 250ok with that. We think confirmed opt-in, or double opt-in, practice is the most basic standard for marketers to implement. If you’re asking someone to take an action to confirm their interest, and they do it, you can be relatively sure they’re in this […]



Email on Tap Episode 11, with Dan Deneweth, Senior Director, Strategic Services, Oracle

July 2, 2019

Ever wonder what the senior director of deliverability at Oracle thinks about best practices, trends, and rules of email? We sure do. That’s why Anthony Chiulli, 250ok’s director of product marketing, met with Dan Deneweth, senior director of strategic services (deliverability), to talk about those very things and more. It’s another great episode in our […]



What we know about the Google Postmaster Tools outage.

June 25, 2019

**Update, 6/26: It looks like GPT is back up and running!** Daily senders all over the world look at their email statistics according to how Google and Gmail users view their performance. From complaints to reputation data, these numbers are calculated and shared by Google with marketers through Google Postmaster Tools. However, on June 13, […]



Email on Tap Episode 10, with Lili Crowley, Postmaster, Verizon Media

June 20, 2019

Our newest video is a little longer than our previous episodes, but it is for a really great reason. Anthony Chiulli, 250ok’s director of product marketing, spent time with Lili Crowley, postmaster at Verizon Media, which includes well-known entities Verizon.net, AOL, and Yahoo, to shed light on a commonly misunderstood function of the email ecosystem. […]



Case Study: Furniture Row notes 10-15% increase in inbox placement.

June 19, 2019

Furniture Row Companies is one of the largest family-owned specialty home furnishings and bedding retailers. Operating more than 300+ stores across 30 states, Furniture Row is among America’s fastest growing furniture retailers. Jason Ullmer, email marketing manager at Furniture Row, was dealing with a low reputation at Gmail according to Google Postmaster Tools, despite using […]



Barracuda lists 18,000% more IPs than the daily average over one week.

June 18, 2019

**Update: As of 6/19, Barracuda listings decreased from approximately 2000 on 6/18, to approximately 900 today.** This morning you may have woken up to a larger-than-normal number of 250ok Alerts about the Barracuda RBL monitored by the 250ok platform. We saw several individuals asking about it, wondering if they were the only ones impacted by […]



Now we’re Cook’in. We showed up big at CRMC.

June 13, 2019

We came, we saw, we rocked out hard. That basically sums up our inaugural CRMC experience last week in Chicago. But why leave it at that when we have so much cool stuff to show you? 250ok was proud to execute the mullet-approach to CRMC. First, we were business all day at our dedicated kiosk. […]



Guest Post: Boosting your email deliverability through personalization.

June 11, 2019

**Editor’s Note: We’re happy to bring you a guest post from Sharon Beilis of Ongage!** Email marketing personalization is a topic that’s been around for a long time and it’s certainly not going anywhere. It’s not the buzzword of the moment, or a “nice to have” within your operation—personalizing your emails has many aspects and […]



Case Study: Oceana uses 250ok to stay ahead of fundraising efforts during busiest times of year.

June 7, 2019

Oceana, the largest international non-profit organization dedicated solely to ocean conservation, needed a solution to help manage the performance and deliverability of their email program to meet fundraising goals. Oceana selected 250ok to deliver key insights and help drive the expected return from email. The access to email intelligence and the platform’s ease of use […]



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