Retailers, failure isn’t an option: Clarify your email strategy with a free webinar on July 19.

July 11, 2018

Email deliverability is tied directly to retail businesses’ financial success. If people don’t see your emails, they can’t click your emails, and thus, cannot purchase things from you. Bad news. When you consider you likely require log-in to complete a purchase, if they don’t get that password reset or any other critical UX components (think […]



Navigate through the email jungle with the 250ok Deliverability Guide.

July 10, 2018

We get it. We’re email deliverability nerds, but you (likely) aren’t. If you are, that’s awesome and we should be pals. But if you’re not, that’s okay, we’re still here to support you in all your email efforts. How? By giving you the map you need to be confident you’re sending your marketing and transactional […]



Introducing 250ok Prospect: World-class customer vetting and sales prospecting.

July 9, 2018

We’re back at it! Today we’re excited to unveil the latest addition to the 250ok suite: 250ok Prospect. Since some of the 250ok team worked at email service providers (e.g., ExactTarget/Salesforce, Marketo, Adobe, Oracle, SparkPost, SendGrid), we know one of the most significant challenges they face is gaining insight into customers that have not yet […]



Is the California Consumer Privacy Act of 2018 the American GDPR?

July 6, 2018

A ripple of fear always reverberates throughout the email industry when new legislation is passed that could limit the distribution of commercial email and the use of data. The California Consumer Privacy Act of 2018 (CCPA) is no different. Originally proposed as a statewide ballot by real estate developer Alastair MacTaggart, the core focus of […]



Seriously, you don’t need to keep tabs on Gmail tab placement.

June 27, 2018

The one deliverability question we hear the most frequently is, unsurprisingly, something that doesn’t have an easy answer: How do I get my emails delivered to Gmail’s Primary inbox rather than the Promotions tab? Of course, this question can take on many forms, and include any number of the available tabs (Primary, Social, Promotions, Forum, […]



More than 90% of US and UK nonprofits and their email recipients are highly susceptible to fraud.

June 21, 2018

The latest installment in 250ok’s Domain-based Message Authentication, Reporting & Conformance (DMARC) adoption reports brings us some truly shocking and disturbing findings: Nearly 95% of US-based nonprofit organizations (NPOs) have no DMARC policy to protect their email recipients from fraud. We also analyzed UK-based NPOs and found they fared only marginally better, with almost 93% […]



*Updated!* Free your July 4th marketing emails from bad design!

June 14, 2018

**July 9, UPDATE** We were hoping for some big 2018 July 4 email fireworks, but they fizzled. We saw more of the same behavior this year as last year! In fact, some retailers rolled back their generosity for Americans this year, with less offering free shipping and dollars off campaigns. The flip is there was […]



The new email authentication frontier: Brand Indicators for Message Identification (BIMI).

June 12, 2018

Over the last decade or so, marketers have been hard at work implementing Sender Policy Framework (SPF) and DomainKeys Identified Mail (DKIM), and many have started down the road of implementing Domain-based Message Authentication, Reporting and Conformance (DMARC). But we never sleep on email, so we’re excited by the prospect of an additional frontier of […]



*Updated!* This ain’t your father’s [day] marketing email.

June 7, 2018

**June 20, UPDATE** Well, another Father’s Day is in the books. How did the 2018 email landscape stack up against the 2017 activity (detailed below)? There were some surprising findings! Most notably, retailers were more bullish on BOGO and dollars-off deals rather than percentage-off, and they scaled even further back on day-of and post-holiday email: […]



IRCE Chicago, we’re coming for you! Join us?

May 17, 2018

Update: We’ve upped the ante and we’re hosting a VIP Reception at the Chicago Athletic Association Game Room on Tuesday (6/5). Feel like deliverability royalty and join us for a drink! Chicago is basically in our backyard. Well, if we lived in a mansion. A very large mansion. So we’ll be in attendance at the Internet […]



Ready to get started?