We can’t wait to explore Savannah haunts during the Email Experience Conference.

March 18, 2019

We are a proud supporter of the Email Experience Council (eec), and this year, we’ll be a sponsor of their Email Evolution Conference (presented with the ANA) in Savannah, Georgia on April 24-26. We’ll be at Booth #22, so you won’t have to get crafty for a 250ok sighting. In fact, we’re scheduling meetings in […]



We’ll fit in perfectly in the City of Angels next month.

March 15, 2019

Take flight with us as we travel to another Digital Summit, this time in Los Angeles. We’ll be in the City of Angels for two days, from April 10-11, to listen to incredible speakers, network with like-minded professionals, and hopefully meet you fine folk! We’ve also got our Director of Marketing Sam Douglass III presenting […]



Are you overseeding when testing your deployments?

March 14, 2019

Recently at 250ok we’ve had a few conversations with new clients and partners about some of the seeding advice they received from other deliverability solution providers monitoring inbox placement rates (IPR) for their brands. When we talk about seeding, we’re talking about a variety of possibilities; brands sending multiple versions of their newsletters, utilizing a […]



Four potential problems with Return Path’s SmartSeeds, a bot-driven email data solution.

March 13, 2019

TL;DR: Google announced plans to halt any use of Gmail inbox data from third parties by March 31, and other mailbox providers are expected to follow. Return Path’s answer to the threat of losing email panel data is SmartSeeds, computer-generated (fake) behavior to mimic human interaction (real). Postmasters are sounding the alarm over its attempt […]



Email on Tap Episode 3, featuring Marisa Pisani, marketing manager, email and SMS at Sherwin-Williams.

March 12, 2019

In our latest edition of Email on Tap and the last of our eTail West editions, Anthony Chiulli, director of product marketing at 250ok, shoots the email-breeze with Marisa Pisani, marketing manager, email and SMS at Sherwin-Williams. This is another exciting opportunity for us, to see how email works and is viewed by marketers in […]



Spark more joy by abandoning these three marketing practices.

March 11, 2019

While it might be relatively late in the game to set a resolution for 2019, it’s not too late to apply the life-changing art of tidying up to your email marketing practice. If you haven’t binged Marie Kondo’s series on Netflix or read her book and promptly placed it on the bookshelf according to aesthetics, […]



Email on Tap Episode 2, featuring Victoria Peppiatt, co-founder and COO of Phrasee.

March 8, 2019

250ok’s Director of Product Marketing Anthony Chiulli was a busy guy at eTail West in Palm Springs! After his chat with Jen Capstraw from Iterable, he found time to meet with Victoria Peppiatt, co-founder and COO of Phrasee for another edition of Email on Tap. In this episode, Anthony and Victoria discuss how brand personality, […]



Introducing Email on Tap, with Anthony Chiulli, featuring Jen Capstraw of Iterable.

March 5, 2019

When you have an industry powerhouse on staff, what do you do? You tap that brain and pour out all the email knowledge. Add a dash of perspective from other influencers, marketers, and experts and you have yourself a delicious email cocktail. Yum. That’s exactly what we’re doing in 250ok’s new video series, Email on […]



We’re on our way to Salt Lake City.

February 27, 2019

We’re on our way to Salt Lake City. That’s right, folks, we’re ready to hit Salt Lake City on March 5-6 for another great Digital Summit. At this rate, we might as well just open up shop out west. If you call Utah your home, don’t miss our Director of Marketing Sam Douglass III presenting […]



Viva Las Shoptalk!

February 20, 2019

We can’t stop, won’t stop, so we’ll be spending March 3-6 in Las Vegas for Shoptalk! We’ll have experts available at a Shoptalk Timeshare booth 4131 to answer any questions you might have about 250ok. Here’s the schedule: Sunday, 3/3 : 6:00-7:00 p.m. Monday, 3/4: 3:30-5:30 p.m. Tuesday, 3/5: 3:30-5:30 p.m. Plus, if you have […]



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