Deliverability 101: Brazil’s new privacy legislation is similar to the GDPR.

November 14, 2018

In August 2018, the Brazilian parliament passed Law No. 13,709, a new privacy law known as the Brazilian General Data Protection Law (GDPL), updating and amending the existing “Brazilian Internet Law” of 2014. This is another example of major global economies updating outdated privacy legislation to provide more consumer-favored legislation, similar to the GDPR. There […]

Poorly designed emails could cost you millions of dollars. But what does that really mean?

November 13, 2018

We partnered with the smart folks at Lab42 to research what people really think about marketing email. Do they like how they look on their preferred device? Do they prioritize the same design elements you do? If you’re not aligned with your recipients, you could end up sending unwanted, unsatisfying email. You know what that […]

The truth about Return Path Certification and Gmail.

November 9, 2018

Let’s face it: Working in email marketing can be a stressful job. A career in email marketing requires creativity, intellect, passion, and a lot of patience. Nothing can be more stressful for an email marketer than when deliverability issues arise, hindering the ability for brands to reach and engage with their customers in their inboxes. […]

How to properly use third-party data to grow your list.

November 8, 2018

There seems to be a lot of confusion and bad advice in the marketplace about growing email lists with the aid of third-party data sources. Some advice encourages you to rent or purchase data, then run it through an email validation service before your distribution to remove as much of the (potentially) bad stuff as […]

Deliverability 101: CAN-SPAM, the ghost of email past.

November 7, 2018

In the early 2000s, an anti-spam law was put in place to help curb the onslaught of unsolicited communications consumers were receiving on a daily basis, and to prevent a fragmented patchwork of legislation individually managed at a state level, potentially resulting in 50 different anti-spam laws for marketers to navigate. The resulting collaboration, effective […]

Hot off the press! A CASL compliance update announced.

November 5, 2018

Today, November 5, 2018, the Canadian Radio-Television and Telecommunications Commission (CRTC) released a new round of guidance documentation for businesses sending Commercial Electronic Messages (CEMs) to Canadian subscribers. This document (CRTC 2018-415) deals exclusively with Section 9 of the legislation, a part of the law mostly forgotten by businesses until the recent enforcement taken in […]

250ok Email Experts Series: The impact of proper data segmentation.

November 1, 2018

Hello friends, welcome back to the 250ok Email Experts Series! We have a new video for you today, in which the 250ok Experts discuss data segmentation and its impact on your deliverability. Some of you may have already heard this info, as we posted ALL the episodes via mp3 on Soundcloud and Stitcher, but for […]

Deliverability 101: Design your emails with framework and hierarchy in mind.

October 31, 2018

If content is king, consider layout the queen. Building the structure of an email is just as important as the content within. An improper or imbalanced layout can mess with your engagement, and thus screw with your sender reputation. If you want good deliverability, you must be compatible with multiple email clients, many of which […]

Are you hip to email lingo? You will be now.

October 30, 2018

Email is a learning experience. Most people who find themselves in the email industry at one point thought all email requires is to hit the “send” button, some magic happens, and that’s that. Ah, sweet, sweet innocence. We know better now. But for those of us still growing, learning, and absorbing all things email, we’ve […]

Is BIMI the new frontier for email marketers?

October 29, 2018

BIMI may allow email marketers to further indicate trust in the inbox with those who receive their emails. It’s important that email marketers understand the potential promise of BIMI while also appreciating the challenges to widespread adoption. As a very quick refresher, for those who don’t have time to dive into our original blog, BIMI […]

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