250ok’s Matt Vernhout to Vice Chair the Email Experience Council’s Member Advisory Committee

October 19, 2017

Today the Email Experience Council (eec) announced that Matt Vernhout, 250ok’s Director of Privacy and Industry Relations, has been tapped to serve as Vice-Chair the eec’s Member Advisory Committee (MAC). Matt previously served on the MAC and as Chair of the eec Advocacy Subcommittee for several years. 250ok is a proud member of the eec, and […]

We Raised Some Cash so We Can Raise the Roof

October 11, 2017

We’ve gone and done it now. Anyone paying attention will have noticed that we’re building tools that change the way marketers manage email. Everyone knows you deserve it. So, we decided to triple down on that philosophy and accelerate our growth by securing a $2.6M Series A investment from Arthur Ventures, a leader in investing in marketing […]

5 Email Copywriting Strategies to Get Your Emails Read

August 29, 2017

Do you ever worry that your contacts don’t actually read your emails? Seeing a respectable ROI from your email marketing efforts hinges on sending messages that your recipients will find engaging, and strong copy is key. According to expert copywriter Liston Witherill, “Copy can boost your sales by almost 20 times on the same offer.” […]

The Email Service Provider (ESP) Buyer’s Journey

July 12, 2017

The email service provider (ESP) buyer’s journey—the process of shopping for a new ESP—usually feels a little bit like this… With hundreds of ESPs to choose from, the buying process can be overwhelming. Throw in a couple T-Rex’s with laser guns on top of it and things get totally out of control. If you’re lucky, […]

How the Top 500 Internet Retailers Collect Email Sign-ups (2017)

June 27, 2017

We’re back for year three of How the Top 500 Internet Retailers Collect Email Sign-ups (2017), where we analyzed the email sign-up process of retailers, including how they incentivized sign-ups, what personal data they collected, and more. Included in this blog will be some trend comparison over last year’s How the Top 500 Internet Retailers […]

The Basics of Email Design

June 8, 2017

Ever made a peanut butter and jelly sandwich? I’d be shocked if you said no. Email design is much of the same. As an email marketer, your goal is to increase open rates, engagement, and conversions; but are you making it easy for customers to engage within the inbox? Design plays a major role in […]

Understanding Spam Traps And Sensor Networks

Understanding Spam Trap & Sensor Networks

June 6, 2017

As a technologist, I hold the core belief that most difficult, tedious, and even dangerous tasks can be made less so through rigorous and innovative application of engineering know-how. After spending time in the trenches to get a truly visceral feel for what’s good and what can be improved, it should then be possible to […]

Mailbox Tools: A Threat to Consumer Data Privacy and Security

May 22, 2017

The increasingly controversial topic of consumer data privacy and security was in the spotlight recently in a New York Times article that was critical of the business practices used by Slice, the owner of email subscription management application Unroll.me, and Uber. The article revealed that Slice sold consumer data from Unroll.me to the popular ride-share […]

Seedlist-based inbox monitoring 250ok Return Path eDataSource

Seedlist-Based Inbox Monitoring the Right Way

April 27, 2017

When sending commercial email, it’s important to understand what’s likely to happen the next time you send to a recipient at a particular mailbox provider. Are your messages hitting SPAM at Yahoo! or going missing at Comcast? Are you sacrificing ROI because you lack the proper visibility into performance? Seedlist-based inbox monitoring is a key […]

IP and Domain Warming, a Medieval Perspective

April 19, 2017

Marketers are often confused about the point of IP and domain warming, and they end up wondering: “Everything is authenticated, and I’m not using a blacklisted IP, so what’s the problem?” In short: senders who blast to their entire list without history look like spammers. Internet service providers (ISPs) can choose what to accept or […]

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