Now in beta: Automate deliverability testing with 250ok’s new SMTP integration.

January 17, 2019

New year, new goals, new features! With 2018 in the rearview mirror, we’re excited to kick things off with our new SMTP integration. By connecting your accounts directly to 250ok, you can automate your inbox placement tests, design tests, and more. Plus, whether you use SendGrid, Amazon SES, or a dozen other email service providers, […]



Seven design tips and trends email marketers should keep in mind.

January 10, 2019

*Editor’s Note: We’re super excited to bring you a guest post from Katie White, Associate Director, Travel & Hospitality, Media and Telco at Movable Ink. For more information about Movable Ink, click here.* A picture has always been worth a thousand words, but these days, we’ve entered an era in which visuals are becoming our preferred […]



250ok awarded SOC 2 Type II Certification.

January 8, 2019

We hope you don’t mind a quick change in our regularly scheduled programming, because we’ve got some super nerdy news to share: We’re incredibly honored to announce the completion of our Service Organization Control (SOC) 2 Type II audit. That’s right, y’all; we’re certified up in here, and we passed with flying colors. What is […]



Prevent mail bombing to protect your reputation.

January 3, 2019

A new vector of abuse emerged in the email world, one that is hard for any individual brand to catch, but when targeted, the impact on reputation can be serious (Spamhaus-listed serious). It’s known as “mail bombing,” and it is an active and serious threat to both consumers and brands. Why is it so serious? […]



Alexa, read me my newest email.

December 18, 2018

The time has come, the future is now. Amazon recently announced an update to their popular Alexa voice assistant allowing you to ask “her” to read your emails to you. Here’s the big part: You can now ask her to respond or delete the message. When you ask Alexa to read email for you, she […]



250ok Email Experts Series: How to use email headers.

December 13, 2018

This is our last video in the Email Experts Series in 2018. To close us out, we’ll look at email headers and how best to use them to your advantage in your marketing email. All episodes in this series are available via mp3 on Soundcloud and Stitcher. You can see all our videos in one […]



GDPR Today and Tomorrow: A conversation with Simon McGarr, a data privacy lawyer.

December 10, 2018

As with all legislation, there is a certain amount of discomfort, misconceptions, and rumors that start to sound like sage advice as they become repeated, shared, and incorporated into the daily practices of those searching for a guiding light to lead them to compliance. But like a moth drawn to a flame, well-intending practitioners can […]



The Year in Email 2018

December 6, 2018

The Black Friday emails are deleted, marketers’ email lists are checked twice, we pretty much know which senders have been naughty or nice. Another year in email is coming to a close, and boy, what a ride. While most thought leaders are busy making predictions about 2019, we like to learn from the past to […]



Google introduces email annotations for Gmail promo tab.

December 5, 2018

The prospect of landing in Gmail’s promotion tab just got a little more enticing for email marketers. Google recently announced email annotations, designed to deliver more value for emails and marketers in the Gmail promotions tab. According to Google, email annotations “let you include images, deals, expirations dates, and other offers to help bring your […]



250ok Email Experts Series: An email industry review

November 29, 2018

We’re almost done with our 250ok Email Experts Series for the year! Our second-to-last roundtable discussion tackles the email industry as a whole. Use this review as a look into how you might need to adjust your email strategy, business strategy, marketing planning, and other 2019 initiatives to ensure your deliverability and reputation is up […]



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