“Reject” phishing in 2018: A look inside the new 250ok DMARC

December 19, 2017

In 2016, the Internal Revenue Service (IRS) reported a 400% increase in phishing attacks by cyber criminals attempting to impersonate the agency. In October 2017, the Department of Homeland Security issued a directive that all federal agencies must implement a DMARC policy (p=none) within 90 days and reject policy (p=reject) within one year. Meanwhile, we […]



Email Year in Review: 2017

December 13, 2017

Can you believe it? The year 2017 is coming to a close and what a year it has been in the email ecosystem. Email’s staying power continues to flex its muscles as a dynamic channel that can adapt to the ever-changing landscape of digital marketing. This past year saw many changes, trends, and announcements that […]



It’s a Celebration – Our “Top 5” Retail Customers

November 21, 2017

It’s a celebration! Congratulations to our customers that appeared on eMarketer’s report of the Top 10 US Companies, Ranked by Retail Ecommerce Sales Share, 2016 & 2017.



Black Friday and Cyber Monday – Email Tips for 2017

November 10, 2017

The ultimate shopping experience is upon us yet again, and deal-hungry consumers are ready to hand brands their money. For retailers that depend on eCommerce to get the job done, a review of holiday email practices and five tips on handling 2017 seems appropriate. To give you the best advice available, I teamed up with […]



4 Ways GIFs Improve Email Engagement

October 31, 2017

Let’s say you open a promotional email from a fitness company. At first glance, you see a single gray running shoe with red laces resting on black pavement. A second later a blue running shoe with white laces take its place, and then another shoe, and another. The gray sneaker appears again and the cycle […]



Canada’s Anti-Spam Legislation (CASL) – a Brief History

October 23, 2017

Shortly after CAN-SPAM passed into law in 2003, the Canadian government organized a group of professionals from several different industries, including marketing, technology, private business, not for profits, and the legal community, to consider the potential structure of what would ultimately become known as Canada’s Anti-Spam Legislation (CASL). Here’s a brief history of CASL.  The […]



250ok’s Matt Vernhout to Vice Chair the Email Experience Council’s Member Advisory Committee

October 19, 2017

Today the Email Experience Council (eec) announced that Matt Vernhout, 250ok’s Director of Privacy and Industry Relations, has been tapped to serve as Vice-Chair the eec’s Member Advisory Committee (MAC). Matt previously served on the MAC and as Chair of the eec Advocacy Subcommittee for several years. 250ok is a proud member of the eec, and […]



We Raised Some Cash So We Can Raise the Roof

October 11, 2017

We’ve gone and done it now. Anyone paying attention will have noticed that we’re building tools that change the way marketers manage email. Everyone knows you deserve it. So, we decided to triple down on that philosophy and accelerate our growth by securing a $2.6M Series A investment from Arthur Ventures, a leader in investing in marketing […]



5 Email Copywriting Strategies to Get Your Emails Read

August 29, 2017

Do you ever worry that your contacts don’t actually read your emails? Seeing a respectable ROI from your email marketing efforts hinges on sending messages that your recipients will find engaging, and strong copy is key. According to expert copywriter Liston Witherill, “Copy can boost your sales by almost 20 times on the same offer.” […]



The Email Service Provider (ESP) Buyer’s Journey

July 12, 2017

The email service provider (ESP) buyer’s journey—the process of shopping for a new ESP—usually feels a little bit like this… With hundreds of ESPs to choose from, the buying process can be overwhelming. Throw in a couple T-Rex’s with laser guns on top of it and things get totally out of control. If you’re lucky, […]



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