250OK BLOG



The wait is over. Alert Center is here.

The Alert Center is the easiest way to be alerted of potential deliverability issues in real time without spending all day logged into the 250ok platform. Each alert is fully customizable, so you can tune out the noise and focus … Continue reading



ICYMI: Meet the new Audience Explorer

We recently announced the next evolution of email analytics to bring marketers a singular, unified view of email performance. We took a major leap forward in helping senders use our new groundbreaking filtering to build highly-targeted segments. Combining your ESP … Continue reading



The Evolution of Email Analytics Starts Here

One of the things we pride ourselves on at 250ok is the relentless pursuit of innovation, speed, and ease of use. Each new feature or idea presents an opportunity to reevaluate and improve our platform for some of the largest … Continue reading



Top 100 Retailers’ Black Friday & Cyber Monday Email Experience (2016)

Welcome to 250ok’s Top 100 Retailers’ Black Friday & Cyber Monday Email Experience (2016). This blog is a collection of data and insights from around the industry and from our survey of the Top 100 Retailers. NOTE: You can find the Top 100 … Continue reading



The Value of Email Delivery, Data, Insight & Analysis (2016)

[Updated January 5, 2017] We are proud to sponsor new research from The Relevancy Group that explores the state of email deliverability in 2016, and discusses the challenges and opportunities enterprise marketers currently face. The recorded webinar and PDF research … Continue reading



9 Things Every Marketer Must Know About Email

We spun up 9 Things Every Marketer Must Know About Email  based on repeated inquiries from marketers for more information on email basics. In this paper, 250ok CEO, Greg Kraios, and Inbox Pros CEO, Chris Arrendale, both long-time members of the … Continue reading



How to Master Email Deliverability (Webinar)

In the modern email landscape, the reality is that things are never static. That’s why we decided to round up CEOs from 250ok, Inbox Pros, and Email On Acid to get you up-to-date on the latest news in email deliverability. … Continue reading



The Hitchhiker’s Guide to DMARC (Webinar)

[Updated January 8, 2017] Come gather around the campfire with the Email Experience Council (EEC) as they host The Hitchhiker’s Guide to DMARC, a free webinar with 250ok’s Paul Midgen explaining why he and the team created DMARC and DMARC.org, how … Continue reading



M3AAWG 38 Attendees: You’re Invited to the 250ok Party!

If you are attending M3AAWG 38 in Paris, please come spend an hour or two with 250ok and the rest of the attendees. No RSVP required. Bring a friend. You don’t even have to leave the hotel to attend! EVENT … Continue reading



250ok and IBM Bring Advanced Analytics to the IBM Marketplace

It’s another great day over here at 250ok, the leader in advanced email analytics and deliverability tools, as we announce our partnership with IBM to bring the power of the 250ok platform – including Reputation Informant, Email Informant, Inbox Informant, … Continue reading



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