Mailbox Tools: A Threat to Consumer Data Privacy and Security

The increasingly controversial topic of consumer data privacy and security was in the spotlight recently in a New York Times article that was critical of the business practices used by Slice, the owner of email subscription management application Unroll.me, and … Continue reading »

Seedlist-based inbox monitoring 250ok Return Path eDataSource

Seedlist-Based Inbox Monitoring the Right Way

When sending commercial email, it’s important to understand what’s likely to happen the next time you send to a recipient at a particular mailbox provider. Are your messages hitting SPAM at Yahoo! or going missing at Comcast? Are you sacrificing … Continue reading »

IP and Domain Warming, a Medieval Perspective

Marketers are often confused about the point of IP and domain warming, and they end up wondering: “Everything is authenticated, and I’m not using a blacklisted IP, so what’s the problem?” In short: senders who blast to their entire list … Continue reading »

The Truth About Email Panel Data

We’re often asked about our stance on the use of email panel data. As senders, we want additional data points, visibility, and signals. In a perfect world, email panel data would enable marketers to compare their engagement to that of … Continue reading »


Product Update: Message Center is New & Improved!

We’ve made some improvements to the Message Center found in the 250ok app, and today we’re excited to push the product update live. And to go along with the launch here’s an explanation of what we added and why. The … Continue reading »


250ok Reputation™ – Bigger and Better Than Ever

This year is already off to an amazing start at 250ok; from building our own spam trap network to releasing new products and features, we’ve been busy, to say the least. Speaking of our trap network, it’s been awhile since … Continue reading »


Check Out The New 250ok User Guide

During a recent staff meeting to discuss how we can make our customers’ lives easier, the first topic that came up was our User Guide. One hand slowly started pounding the table, followed by others, and then a rousing chant of … Continue reading »

250ok product rebrand 2017

Our Product Names Have Changed (For The Better)

“Simplicity is the ultimate sophistication.” – Leonardo da Vinci We believe that everything associated with a 250ok product should be intuitive, soup-to-nuts, from the UX to the names we give our tools. Based on this pursuit for simplicity, today we updated all of … Continue reading »

Red Pill Email’s Vendor Features & Functions Guide 2017

We can’t say that we’re surprised, but we certainly are pleased to see the stat about 250ok in Red Pill Email’s Email Vendor Features & Functions Guide 2017.  Not all of our partners that were contacted participated in the survey, … Continue reading »

Introducing ESP Integrations

It’s been a busy start to the new year, and today we’re excited to announce the latest and greatest addition to our suite of products: ESP Integrations. At 250ok, our core goals have always been centered on innovation, actionable data, … Continue reading »

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