May 7, 2015
21 ways to drive engagement with your email campaigns.
Before you send, use this checklist to drive more engagement and earn more revenue from your campaigns.
- Run your email through a free spam testing tool to check your content. This will help you identify potential email deliverability issues before you send.
- Your mailing list is likely 25% mobile users or more, so optimize your email for tablets and mobile devices.
- Use an interesting and engaging subject line that matches your content
- Use header text to establish trust in the inbox snippet.
- Provide a link to view the email online.
- Use a recognizable “From” name that matches your branding.
- Use an optimal image to text ratio, such as 60/40 text to images.
- Verify that your images are working and have alt tags.
- Generate a plain-text version of your email.
- Avoid using repetitive keywords, misspelled words, or ALL CAPS. These are common spam indicators that can impact your email deliverability.
- Be conscious of your color choices: no bright read or excessive light text.
- Use 10 to 13-point font sizes.
- Verify that your links are working and have title attributes.
- Provide a clear, catchy call to action and design your content around it.
- Make sure to include a clear unsubscribe link for recipients.
- Tell customers why they received your email.
- Ask the recipient to add you to their address book.
- Encourage your readers to share your content whenever possible.
- Incentivize your loyal readers to share your content for something in return.
- Split test your emails to see which content and subject lines perform best.
- Clean your mailing list regular to keep your email engagement in check.
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