October 4, 2018

250ok Email Experts Series: Deliverability


We’re back with another episode of our Email Experts Series! This time, our Experts break down deliverability and all the little (and not so little) things that impact it.

If you’re on a time crunch, scroll down for a handy guide for important timestamps to visit.

250ok Email Experts Series: Deliverability from 250ok on Vimeo.

Total Run Time: 17 minutes

  • 00:30 – Evolution of deliverability, new emerging trends
  • 2:10 – Domain reputation vs. IP reputation; similarities and differences
  • 4:30 – Alignment and sender identity as an entity
  • 6:30 – Segmentation strategy by domain and IP
  • 7:40 – Data acquisition tactics and data quality
  • 9:35 – Simplifying the onboarding and welcome series experience
  • 11:55 – Consent is table stakes, subscriber engagement matters
  • 13:30 – Subscriber activity and defining active targeting
  • 15:30 – Leveraging subscriber engagement data for targeted segmentation

About our Experts:

Anthony Chiulli: With more than a decade of email experience, Anthony embraces educating and advising email marketers on the latest trends and insights within the email industry as director of product marketing. Before joining 250ok, Anthony served in a number of leadership roles at Salesforce.

Luke Martinez: Luke is a deliverability expert with a passion for getting email to the inbox. With more than four years at SendGrid prior to joining 250ok, his intimate understanding of the email ecosystem, email protocols, and marketing best practices allows him to provide data and insights that drive engagement and results from email programs both large and small.

Sloan Simmons: Sloan is a Solutions Consultant at 250ok, where he serves as a go-to resource for customers and employees alike. With more than five years of deliverability and email privacy experience, including direct knowledge from Marketo, he provides expert insight on optimizing and improving email programs across the globe.

Author: Nicky Copland

Nicky is the senior marketing manager at 250ok. Before joining the team, she spent the majority of her time crafting and implementing communications strategies for the association industry. She was never a brain surgeon, but she played one on the internet.

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