December 13, 2018

250ok Email Experts Series: How to use email headers.


This is our last video in the Email Experts Series in 2018. To close us out, we’ll look at email headers and how best to use them to your advantage in your marketing email.

All episodes in this series are available via mp3 on Soundcloud and Stitcher. You can see all our videos in one place on YouTube or Vimeo.

We’ll see you soon!

Scroll down for important timestamps and bios of our Experts.

Total Run Time: 13 minutes

00:30 – What is an email header and why they are important
1:10 – Walk through tutorial of an email header example
3:00 – How to read email headers
3:15 – From, To, Subject, and Reply-To address
5:05 – List-Unsubscribe (mailto: & HTTPs)
6:20 – Authentication: DKIM, SPF, DMARC
8:40 – Alignment, what it means and why its important
9:30 – TLS
10:33 – SMTP hops or relays
11:23 – ARC

About our Experts:

Anthony Chiulli: With more than a decade of email experience, Anthony embraces educating and advising email marketers on the latest trends and insights within the email industry as director of product marketing. Before joining 250ok, Anthony served in a number of leadership roles at Salesforce.

Alexander Heinz: Alex is a Solutions Architect at 250ok with nearly a decade of experience in the industry (Adobe Campaign and Vistaprint). All of his time spent in the email world has been in roles focused on solving deliverability issues and developing tools and strategies to optimize clients inbox performance.

Author: Nicky Copland

Nicky is the senior marketing manager at 250ok. Before joining the team, she spent the majority of her time crafting and implementing communications strategies for the association industry. She was never a brain surgeon, but she played one on the internet.

You may also like...

The Year in Email 2018

*Update: This article was featured on email influencer Jordie van Rijn’s emailmonday blog! To see it in action, plus a great round-up of other articles and thought leadership looking forward to the future of email, click here.* The Black Friday emails are deleted, marketers’ email lists are checked twice, we pretty much know which senders […]

Poorly designed emails could cost you millions of dollars. But what does that really mean?

We partnered with the smart folks at Lab42 to research what people really think about marketing email. Do they like how they look on their preferred device? Do they prioritize the same design elements you do? If you’re not aligned with your recipients, you could end up sending unwanted, unsatisfying email. You know what that […]

The Year in Email 2017

Can you believe it? The year 2017 is coming to a close and what a year it has been in the email ecosystem. Email’s staying power continues to flex its muscles as a dynamic channel that can adapt to the ever-changing landscape of digital marketing. This past year saw many changes, trends, and announcements that […]

Ready to get started?