November 1, 2018

250ok Email Experts Series: The impact of proper data segmentation.


Hello friends, welcome back to the 250ok Email Experts Series! We have a new video for you today, in which the 250ok Experts discuss data segmentation and its impact on your deliverability.

Some of you may have already heard this info, as we posted ALL the episodes via mp3 on Soundcloud and Stitcher, but for our visual learners, we’re happy to bring you videos every other week.

Scroll down for important timestamps and bios of our Experts.

Total Run Time: 15 minutes

00:30 – How to approach and leverage data, strategies
1:35 – Common ways marketers should use data for segmenting
4:00 – Listening to and respecting subscribers’ preferences and privacy
5:30 – Personalization with segmentation, boost user experience and engagement
7:00 – Email centric vs. non-email centric data points
9:20 – Tracking engagement and analytics with 250ok platform
10:40 – How data segmentation can increase deliverability
12:00 – K.I.S.S: start off easy in segmentation strategy
14:00 – Test, test, test

About our Experts:

Anthony Chiulli: With more than a decade of email experience, Anthony embraces educating and advising email marketers on the latest trends and insights within the email industry as director of product marketing. Before joining 250ok, Anthony served in a number of leadership roles at Salesforce.

Luke Martinez: Luke is a deliverability expert with a passion for getting email to the inbox. With more than four years at SendGrid prior to joining 250ok, his intimate understanding of the email ecosystem, email protocols, and marketing best practices allows him to provide data and insights that drive engagement and results from email programs both large and small.

Sloan Simmons: Sloan is a Solutions Consultant at 250ok, where he serves as a go-to resource for customers and employees alike. With more than five years of deliverability and email privacy experience, including direct knowledge from Marketo, he provides expert insight on optimizing and improving email programs across the globe.

Author: Nicky Copland

Nicky is the marketing manager at 250ok. Before joining the team, she spent the majority of her time crafting and implementing communications strategies for the association industry. She was never a brain surgeon, but she played one on the internet.

You may also like...

The Year in Email 2018

The Black Friday emails are deleted, marketers’ email lists are checked twice, we pretty much know which senders have been naughty or nice. Another year in email is coming to a close, and boy, what a ride. While most thought leaders are busy making predictions about 2019, we like to learn from the past to […]

Poorly designed emails could cost you millions of dollars. But what does that really mean?

We partnered with the smart folks at Lab42 to research what people really think about marketing email. Do they like how they look on their preferred device? Do they prioritize the same design elements you do? If you’re not aligned with your recipients, you could end up sending unwanted, unsatisfying email. You know what that […]

The Year in Email 2017

Can you believe it? The year 2017 is coming to a close and what a year it has been in the email ecosystem. Email’s staying power continues to flex its muscles as a dynamic channel that can adapt to the ever-changing landscape of digital marketing. This past year saw many changes, trends, and announcements that […]

Ready to get started?