April 5, 2017
250ok Reputation™—Bigger and better than ever!
This year is already off to an amazing start at 250ok; from building our own spam trap network to releasing new products and features, we’ve been busy, to say the least. Speaking of our trap network, it’s been awhile since we announced the launch of MailboxPark, so we thought we’d provide an update on its explosive growth as it continues to improve and expand the 250ok Reputation offering.
On building a trap network
Our mission was simple: Create an alternative network that offered us not only data diversity, but also limitless possibilities to build, evolve, and innovate within the email space. As a product-first company, we’re not just interested in sitting on a massive pile of data simply for control, but using it to create solutions for various market segments long-starved for innovation.
We broke ground on MailboxPark in late 2016, and within two short months of operation, we not only matched but surpassed all our other relevant traffic sources. And as we demonstrated by building our own feed in a few short months, data is the commodity here. It’s what we do with the data and the stories we tell that make it valuable because that’s what innovators do; while the rest play catch-up, we continue to move the finish line.
On the growth of our trap network and 250ok Reputation
During January 2017, the MailboxPark network achieved a level of performance far exceeding our expectations. Not only was our trap feed larger than ever, but we also had total control of the data to build the products we know the email industry so desperately needs. As a byproduct, 250ok Reputation is stronger than ever.
By February 2017, just a few months after our November launch of MailboxPark, we amassed more than 50 new partnerships with direct data providers. As messages rolled by the millions in and we quickly surpassed the volume of data provided by existing sources, we realized it was in our best interest to discontinue use of certain data feeds that did not provide us the same fidelity or commercial email focus. Again, data is the commodity here.
At the recent Adobe Digital Marketing Summit, Alyssa Nahatis, director, deliverability Americas and global services at Adobe Campaign told us, “We continue to depend on 250ok Reputation and its spam trap network. It gives us critical insight as we manage strategy for our customer’s email programs.”
What this means for our customers
More innovation and more visibility, hands down. Here’s a glimpse of what everyone can expect moving forward:
- More investment and more data
We’ll continue to invest resources in growing the MailboxPark footprint. Despite adding more than 50 partners in the first quarter of operation, its rapid growth trajectory continues to exceed our already aggressive projections.
- Better data
While the volume of data is important, so is the quality. We’re developing our own proprietary methods of measuring data quality, and we’ll also remove feeds not meeting our standards as required.
- More new features
250ok has become synonymous with innovation, and we’ll continue using our new, higher-fidelity data sources to expand our product’s features. As our track record shows, we don’t just talk about it; we do it.
- New products
New data also means new opportunities. Now that we directly control the data as opposed to leasing it, we’re in a much stronger position to expand our product offerings and venture into new market segments. Get ready; more disruption is coming!
The end of one era, the beginning of another
As many of you know and for those who don’t, our partnership with ThreatWave was valuable in the early stages of our business. Their data served as a component of 250ok Reputation and became powerful when combined with the other data points we collect (feedback loop complaints, Microsoft SNDS data, etc.). After lengthy discussions with our employees, partners, and customers, we notified ThreatWave in January we discontinued the use of their data within our product. In February, we also notified them of our intent to terminate the partnership. We wish the ThreatWave team well and are happy they found a landing spot; however, we simply didn’t need their feed anymore.
But don’t take our word for it, compare 250ok Reputation against any competitive product available and see for yourself why marketers are making the switch to 250ok. Demo today.
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