May 22, 2019

Analytics meets Design: Preview weighting!


As promised, we’re taking a magnifying glass to 250ok Design’s newest features. We’ll start with something encapsulating the biggest differentiator of our email previewing and testing tool: device-rendering weighting!

Now, your device and email client renderings will be presented to you in order of most importance.

When we originally created 250ok Design, we were adamant it should be the harmonious marriage of design and analytics. Without the depth of email data we offer, it would have been just another rendering tool, and that’s not our style

Now we sync your mailing list data from our Analytics tool, find which devices and clients are most used by your recipients, and rank them from highest to lowest volume, allowing you to spend your valuable time and energy on the ones most likely to be seen, opened, and drive engagement ($$). At the end of the day, it’s not about how many devices or clients you’re rendering, it’s about the right devices and clients for your audience.

Even if you don’t have data feeding in from Analytics, you’ll get weighting based on what we see in the greater community. It might not be tailored to your particular lists, but it’s better than accidentally spending hours fixing an issue for a device representing only 1% of an average list, right?


via GIPHY

If you feel a case of FOMO coming on, it’s curable. Reach out to us, and we can hook you up with what you need.

Author: Nicky Copland

Nicky is the senior marketing manager at 250ok. Before joining the team, she spent the majority of her time crafting and implementing communications strategies for the association industry. She was never a brain surgeon, but she played one on the internet.

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