June 19, 2019

Case Study: Furniture Row notes 10-15% increase in inbox placement.


Furniture Row Companies is one of the largest family-owned specialty home furnishings and bedding retailers. Operating more than 300+ stores across 30 states, Furniture Row is among America’s fastest growing furniture retailers.

Jason Ullmer, email marketing manager at Furniture Row, was dealing with a low reputation at Gmail according to Google Postmaster Tools, despite using a top-tier email marketing cloud and a market-leader in deliverability. After switching to 250ok to take a holistic look at Furniture Row’s email performance and assistance implementing a DMARC policy, they’re now seeing measurable and meaningful improvements.

After switching to 250ok to manage their deliverability needs, our email health check immediately revealed problematic practices known to negatively impact email performance and deliverability happening at Furniture Row, much to Jason’s surprise. The 250ok Expert team led them in the implementation of a DMARC policy as a first step towards repairing their issues at Gmail, and within days of achieving a reject policy, they experienced measurable and meaningful improvements.

Read the full story of Furniture Row and 250ok below.

Author: Nicky Copland

Nicky is the senior marketing manager at 250ok. Before joining the team, she spent the majority of her time crafting and implementing communications strategies for the association industry. She was never a brain surgeon, but she played one on the internet.

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