January 30, 2018

DMARC Adoption Among e-Retailers (Q1 2018)

Today we are publishing an exclusive 250ok report DMARC-Adoption-Among-e-Retailers-2018. We analyzed 3,033 top-level domains (e.g., www.brand.com), also known as root domains, operated by the top 1,000 U.S. and top 500 E.U. e-retailers to see if they met the minimum email authentication protocols that protect their brands and consumers from phishing attacks. The study revealed that nearly 90% of the domains reviewed did not meet that basic email security standard. In the report, we review the DMARC and SPF status of a variety of top e-commerce businesses.

Download Report


Phishing Impact on Consumers and Brands

The Anti-Phishing Working Group reported that an average of 443 brands per month was targeted for phishing attacks in the first half of 2017, up from 413 per month during the same period in the previous year.

Attacks impersonating brands are a serious threat to brand trust as 91 percent of all cyber attacks begin with a phishing email. The financial damage of ransomware alone in 2017 is estimated to be $5 billion, up from $325 million in 2015.


Connecting the Dots Between DMARC and Increased Engagement

As the first retailers begin to rollout DMARC across all of their domains and progressively move to a Reject policy (p=reject), the connection of DMARC to increased deliverability and engagement is becoming evident.

“Prior to implementing a DMARC policy, we found ourselves blocked by several of the large mailbox providers and often didn’t know why,” said James Einspahr, Digital Creative Director at Furniture Row and 250ok DMARC customer. “With DMARC in place, we found that our domains were being spoofed by a number of bad actors around the globe. Eliminating those malicious messages not being sent by us quickly resulted in better deliverability across the board.”

“Security and technology teams have a firm understanding of DMARC’s role in their lives, but it’s marketers who are now experiencing its positive impact on email deliverability and engagement,” said Joe Montgomery, VP Marketing at 250ok. “Brands looking for a competitive edge in email should active DMARC as soon as possible.”


250ok DMARC Software Free for 2018

In an effort to push businesses to adopt DMARC and begin protecting consumers and their brands, 250ok announced today a limited-time offer that makes 250ok DMARC software free for 2018. Customers must sign-up before March 1, 2018 to take advantage of the offer. Terms and conditions apply.

To learn more about the state of DMARC, SPF, and the general email authentication status of top e-retailers in the U.S. and E.U., download the DMARC Adoption Among e-Retailers (Q1 2018) report for free. No email address required.


“Lady O” by Annika Laas. CC by 4.0.

Author: Matt Vernhout

Matthew Vernhout is a digital messaging industry veteran and Certified International Privacy Professional (CIPP) with more than a decade of experience in email marketing. Matt is 250ok's Director of Privacy and Industry Relations, and he has served as Chair of the eec Advocacy Subcommittee for several years.

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