March 5, 2018

DMARC Adoption Among Top US Colleges and Universities (Q1 2018)

Today 250ok published a new report detailing our analysis of DMARC adoption at US higher education institutions. The troubling findings in DMARC Adoption Among Top US Colleges and Universities (Q1 2018) indicate almost 90% of top-level .edu domains (also known as “root” domains) have no DMARC policy in place, leaving domains entirely open to spoofing, phishing scams, and email fraud. This data comes directly from a February 2018 analysis of 3,614 top-level .edu domains controlled by accredited US colleges and universities.

Entire Mailing Lists Are at Risk

Without DMARC deployment and monitoring, higher education institutions run a higher risk of domain-spoofing and phishing attacks on their communities, targeting students, faculty, parents, and others. According to a 2017 Cyber Monday phishing survey by DomainTools, two in five US consumers fell prey to an attack, underscoring the magnitude of domain vulnerability.

“Beyond the benefits of better email deliverability and improved reputation, even the most basic DMARC policy can better ensure recipients are protected from attempts to steal personal information,” said Matthew Vernhout, director of privacy at 250ok. “We found only 11.2% of .edu domains reviewed had any DMARC policy in place, leading us to believe these institutions simply don’t understand DMARC isn’t optional anymore—it’s crucial.”

DMARC is a sender-published policy for messages that fail authentication. By starting with an Observation policy, organizations can identify malicious uses of their domain name and begin work to suppress abuse and protect email recipients. Not only does deploying a DMARC policy provide greater security, but some institutions report a double-digit increase in marketing email opens after initiation.

Higher Education Institutions Taking Steps to Correct

While just .4% of .edu domains reviewed have a Reject policy, the DMARC gold standard, 250ok is working with several colleges and universities to get better secure their domains and protect their stakeholders, including the University of Kentucky.

“We send up to millions of unique emails each month to students, asking them to click links in the emails. Recipients get used to seeing emails from a domain, and they may click a link in the email without double-checking where the email came from,” said Alex Mackey, digital strategy manager at the University of Kentucky and 250ok client.

“Being compliant and understanding the implications of spoofers using your domain needs to be at the forefront of the mind of anyone who is sending email, especially in the higher ed space.”

To read the full report and get six recommendations from 250ok, a leader in DMARC implementation, download the report for free. No email address required.


For more information on how 250ok DMARC software and services can protect your domains through responsible DMARC deployment, contact us for a demo today.

Author: Nicky Copland

Nicky is the senior marketing manager at 250ok. Before joining the team, she spent the majority of her time crafting and implementing communications strategies for the association industry. She was never a brain surgeon, but she played one on the internet.

You may also like...

The Year in Email 2019

It’s hard to believe we are nearing the end of yet another exciting year in email, and 2019 proved to be one of the most momentous and active years to date. Over the past year, the number of new technologies, mergers and acquisitions, mailbox provider (MBP) announcements, news, and highlights is evidence of the versatility […]

[Infographic] Global Privacy Relationship Status: It’s Complicated

I recently gave a presentation on global privacy regulations to a post-graduate marketing class and one of the things I noticed while preparing was that even within a single country, privacy is complicated. On a global scale, it is really complicated. For example, Canada has one federal private sector privacy law, three similar provincial laws, […]

The Year in Email 2018

*Update: This article was featured on email influencer Jordie van Rijn’s emailmonday blog! To see it in action, plus a great round-up of other articles and thought leadership looking forward to the future of email, click here.* The Black Friday emails are deleted, marketers’ email lists are checked twice, we pretty much know which senders […]

Ready to get started?