November 3, 2015

New on Reputation: DMARC Dashboard Beta

In our latest upgrade to Reputation, we’re excited to announce the release of our DMARC Dashboard. With its intuitive interface designed to guide you through implementing your own policy, DMARC is no longer exclusive to the top email experts. You can join companies like PayPal, Twitter, Facebook, Gmail, Hotmail, Yahoo, and others to protect your users and deter fraudulent mailing activity.

What is DMARC?

DMARC, also known as Domain-based Message Authentication, Reporting, and Conformance, is a DNS-based email security policy that:

  • Standardizes the operation and interpretation of the well-known and widely-deployed email authentication protocols SPF and DKIM.
  • Assists you in implementation and deployment of SPF and DKIM across all your mail streams without fear of impacting deliverability.
  • Instructs ISPs and private domains in protecting users from senders making unauthorized and fraudulent use of your brand and content.
  • Causes receivers worldwide to generate industry-standard (but private and for your-eyes-only!) reports about the mail they receive from you.

Why does DMARC matter?

The most important benefit to deploying DMARC is getting complete insight into the performance of your email security program. Simply deploying SPF and DKIM is not enough. According to the Kaspersky Lab Report, the adoption of DMARC in the financial sector drove a 14% decrease in phishing in 2014 alone.

However, DMARC is something that concerns everyone, not just security and operations personnel. Worldwide, over 60% of consumer accounts are protected by DMARC, with coverage approaching 90% in the US. Marketers, take note: this means a significant portion of your audience receives mail at a receiver supporting DMARC

DMARC-compliant mail streams are easily identified by ISPs as being yours. This dramatically decreases the time it takes for you to establish high sending reputation because ISPs can easily distinguish between fraudulent and legitimate messages bearing your domain. Once your email streams are completely authenticated, DMARC helps receivers (e.g. Gmail, Yahoo, etc.) take action when a message purporting to be from you fails authentication.

You see, with a DMARC quarantine or reject policy, you’re making the statement that your email must be authenticated to be considered valid. Therefore, if an ISP receives a message that fails authentication, your policy gives them the ability to take action on that message by putting it in the spam folder or not delivering it at all.

Remember: authentication is the only thing stopping someone from sending emails “from” your domain, and DMARC is the only way you know how well that’s working.

How will 250ok help me deploy DMARC?

The addition of the DMARC Dashboard to Reputation is not just about fancy charts and graphs. It’s an easy-to-use tool designed to help you validate your SPF and DKIM records as well as assist you make a smooth transition to DMARC.

To get started, simply enter your domain and we’ll detect your current DMARC policy and guide you through next steps.


After verifying your SPF and DKIM records and current DMARC policy (even if you don’t have one), the most important thing we’re going to do is have you enable reporting. Don’t skip this step, even customers of the largest and most well-known ESPs do not have reporting enabled by default. Without reporting enabled, you may as well not have a DMARC policy at all.

Once we’re receiving your DMARC reports, we’ll provide the visibility you need to improve compliance and identify authentication issues, and just importantly, detect fraudulent mailing activity across your domains.


Through the DMARC Dashboard’s Message Center, we’ll help you identify trends with mail compliance, SPF and DKIM results, and detection of new sending IPs.Most of our customers will start in DMARC’s “observation mode”, sending reports only, while we guide them towards correcting authentication issues and implementing a quarantine or reject policy.


The change in DMARC policy from observing to taking action is the final step. Without 250ok you’d have to make the transition with little to no insight into the process, and that can be confusing.

With 250ok’s DMARC Dashboard you have total insight and a team of experts helping you take every step down the path to 100% compliance and 100% protection. Want to enable the DMARC Dashboard for your account? Just log into 250ok and click on “DMARC” under the Reputation menu.

Author: Alex Griffis

Alex Griffis is the VP of Product (a product geek) at 250ok, where he focuses on product design and improving our customer experiences.

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