December 21, 2016

The evolution of email analytics starts here.


One of the things we pride ourselves on at 250ok is the relentless pursuit of innovation, speed, and ease of use. Each new feature or idea presents an opportunity to re-evaluate and improve our platform for some of the largest senders in the world. But with large senders comes incredible volume, and we were faced with the challenge of analyzing billions of events while maintaining speed and utility.

The result is the intersection of breakthrough filtering and advanced segmentation. A singular, unified view of email performance. It’s our biggest update to Analytics yet.

The evolution of email analytics starts here.


Build and easily export highly targeted segments using any combination of filters.

Know when someone is likely to open your email or when they’re at risk of disengaging.

Create custom parameters, such as age or gender, for more powerful segmentation.

Audience Explorer: Identify recipients who have disengaged to build a win-back list.

Effortlessly compare up to 3 campaigns, devices, clients, or locations.

Want to learn more? Visit our Vimeo channel for a deeper dive of our advanced email analytics.

Author: Alex Griffis

Alex Griffis is the VP of Product (a product geek) at 250ok, where he focuses on product design and improving our customer experiences.

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