August 9, 2018

How is GDPR affecting deliverability best practices?


Unless you’ve been living under the proverbial rock or are brand new on the email marketing scene (and if so, welcome, we’re happy to have you), you know the havoc caused by the General Data Protection Regulation (GDPR) in the lead-up to its implementation date in late May. You were receiving scores of privacy policy update emails, and were likely sending out some yourself.

But as we approach the 90-day mark, the fear and anxiety about GDPR has sort of melted away, replaced by a “new normal.” But what is that new normal?

SmarterHQ and 250ok will team up to bring you a free webinar to examine Deliverability Best Practices in the Age of GDPR. On August 28 at 2pm EST, we’ll look at how GDPR impacted email deliverability and the concerns it raised. After taking a look at those basics, we’ll help you understand how tried-and-true deliverability best practices may need to change to stay compliant.

If you’re using the same emailing practices as you were in 2017, you’ll want to attend this webinar.

Click here to see the recorded webinar:

 

Author: Nicky Copland

Nicky is the senior marketing manager at 250ok. Before joining the team, she spent the majority of her time crafting and implementing communications strategies for the association industry. She was never a brain surgeon, but she played one on the internet.

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