December 13, 2019
Update: Google Postmaster Tools outage still an issue
Update, December 16: According to the data we can see funneled into our platform via GPT, while data from December 10-12 is still missing, more recent data is appearing as usual. While not fully resolved, it looks like they’re getting back on track.
On December 11, several email service providers and senders started to ask about a sudden shift in reputation for all domains listed in the Google Postmaster Tools after noticing anomalous Gmail data in their account. After sudden “red” reporting metrics on December 10, the data is now gone, and there is no data for any days since.
What we know:
- Reputation is not impacted by this outage; emails are still delivering fine for senders (even if your reputation suddenly reported as “red” or poor)
- The Google team is aware of the outage and is working on fixing the tools and the data
Here’s what you should be doing while we are waiting for the data to update: Stay the course! Continue monitoring your standard engagement metrics and email data, and judge if your reputation is changing. If your metrics are holding steady, keep doing what you’re doing. If they start to fall, reevaluate your targeting and tighten up your lists, because you’re not necessarily being affected by a simple reporting glitch.
We have reached out to the team at Google and will update this post with more information as it becomes available.
You may also like...
It’s hard to believe we are nearing the end of yet another exciting year in email, and 2019 proved to be one of the most momentous and active years to date. Over the past year, the number of new technologies, mergers and acquisitions, mailbox provider (MBP) announcements, news, and highlights is evidence of the versatility […]
I recently gave a presentation on global privacy regulations to a post-graduate marketing class and one of the things I noticed while preparing was that even within a single country, privacy is complicated. On a global scale, it is really complicated. For example, Canada has one federal private sector privacy law, three similar provincial laws, […]
*Update: This article was featured on email influencer Jordie van Rijn’s emailmonday blog! To see it in action, plus a great round-up of other articles and thought leadership looking forward to the future of email, click here.* The Black Friday emails are deleted, marketers’ email lists are checked twice, we pretty much know which senders […]