June 22, 2018
How did Furniture Row improve inbox placement rates at Gmail by 10-15% in 3 days?
Read that headline again. Yes, you did read it right the first time. Furniture Row increased its inbox delivery rate by 10-15% in three days. Where? At Gmail, the mailbox provider serving 60% of their marketing and transactional email recipients.
What if we also told you their reputation at Gmail improved from medium to high, improved both their open and click-through rates, and overall just really started killing the email game?
We thought you might be interested.
That’s why we developed a webinar to walk you through the crazy-good transformation of their email program. Featuring James Einspahr, Furniture Row’s digital creative director, eCommerce design & implementation consultant, and our very own Matthew Vernhout, director of privacy, we’ll walk you through the process and magic moment where their email game changed.
It’s free, so it’s probably the best investment you’ll make this week. It’s already recorded and on-demand, so you can watch at your convenience alone, or with your whole team. You do you, boo.
You may also like...
I recently gave a presentation on global privacy regulations to a post-graduate marketing class and one of the things I noticed while preparing was that even within a single country, privacy is complicated. On a global scale, it is really complicated. For example, Canada has one federal private sector privacy law, three similar provincial laws, […]
*Update: This article was featured on email influencer Jordie van Rijn’s emailmonday blog! To see it in action, plus a great round-up of other articles and thought leadership looking forward to the future of email, click here.* The Black Friday emails are deleted, marketers’ email lists are checked twice, we pretty much know which senders […]
We partnered with the smart folks at Lab42 to research what people really think about marketing email. Do they like how they look on their preferred device? Do they prioritize the same design elements you do? If you’re not aligned with your recipients, you could end up sending unwanted, unsatisfying email. You know what that […]