June 22, 2018

How did Furniture Row improve inbox placement rates at Gmail by 10-15% in 3 days?


Read that headline again. Yes, you did read it right the first time. Furniture Row increased its inbox delivery rate by 10-15% in three days. Where? At Gmail, the mailbox provider serving 60% of their marketing and transactional email recipients.

What if we also told you their reputation at Gmail improved from medium to high, improved both their open and click-through rates, and overall just really started killing the email game?

We thought you might be interested.

That’s why we developed a webinar to walk you through the crazy-good transformation of their email program. Featuring James Einspahr, Furniture Row’s digital creative director, eCommerce design & implementation consultant, and our very own Matthew Vernhout, director of privacy, we’ll walk you through the process and magic moment where their email game changed.

It’s free, so it’s probably the best investment you’ll make this week. It’s already recorded and on-demand, so you can watch at your convenience alone, or with your whole team. You do you, boo.

If after the presentation you have questions or want to work to the same level of success as Furniture Row, you know where to find us (here, we’re right here, you’ve already found us) and Cordial.

Author: Nicky Copland

Nicky is the senior marketing manager at 250ok. Before joining the team, she spent the majority of her time crafting and implementing communications strategies for the association industry. She was never a brain surgeon, but she played one on the internet.

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