January 9, 2017

ICYMI: Meet the New Audience Explorer


We recently announced the next evolution of email analytics to bring marketers a singular, unified view of email performance. We took a major leap forward in helping senders use our new groundbreaking filtering to build highly-targeted segments. Combining your ESP data with 250ok’s advanced email analytics is the game-changing combo marketers have been waiting for.

If you were blown away by the new filtering possibilities and skipped the rest of the announcement to jump into the application, that’s okay. In fact, we may have done the same. But one awesome new feature of Analytics that can’t be overlooked is the new Audience Explorer. You can now follow the recipient’s journey like never before.

Is Audience Explorer a contact manager? Well, maybe, if you took a contact manager and powered it with rocket fuel and sprinkled in some advanced analytics. We like to think of it as the first relationship-driven analytics platform for email marketers.

It’s a tool designed to analyze recipient-level engagement history to help you identify when people are most likely to open your mail, on what devices they like to consume your content, and most importantly, which of your customers are at risk of disengaging. Risk assessment is based on an analysis of positive and negative “signals,” such as open frequency, engagement time, and complaints. We will add more signals such as soft or hard bounces, unsubscribe events, etc. to improve the calculation as the platform evolves.

It’s a tool that opens the door for predictive analysis like email marketers have never seen, and we’re just getting started.

Breakthrough Filtering

Build highly targeted segments using any combination of engagement filters.

Advanced Segmentation

Save filter sets as segments for easy reporting and exporting.

Insightful Engagement Analysis

Discover when and how your customers are engaging with your content.

Comprehensive Activity History

Dive into recipient-level activity feeds to understand what makes your recipients tick.


Ready to track the recipient’s journey in new and meaningful ways? Request a demo of Analytics and get started.

Author: Alex Griffis

Alex Griffis is the VP of Product (a product geek) at 250ok, where he focuses on product design and improving our customer experiences.

You may also like...

[Infographic] Global Privacy Relationship Status: It’s Complicated

I recently gave a presentation on global privacy regulations to a post-graduate marketing class and one of the things I noticed while preparing was that even within a single country, privacy is complicated. On a global scale, it is really complicated. For example, Canada has one federal private sector privacy law, three similar provincial laws, […]

The Year in Email 2018

*Update: This article was featured on email influencer Jordie van Rijn’s emailmonday blog! To see it in action, plus a great round-up of other articles and thought leadership looking forward to the future of email, click here.* The Black Friday emails are deleted, marketers’ email lists are checked twice, we pretty much know which senders […]

Poorly designed emails could cost you millions of dollars. But what does that really mean?

We partnered with the smart folks at Lab42 to research what people really think about marketing email. Do they like how they look on their preferred device? Do they prioritize the same design elements you do? If you’re not aligned with your recipients, you could end up sending unwanted, unsatisfying email. You know what that […]

Ready to get started?