February 17, 2017

Introducing ESP Integrations

It’s been a busy start to the new year, and today we’re excited to announce the latest and greatest addition to our suite of products: ESP Integrations.

At 250ok, our core goals have always been centered on innovation, actionable data, and improving customers’ visibility. By connecting your mail accounts to our application, you achieve exactly that: Unparalleled visibility, context, and cohesion across all of your mail streams.

Starting with SendGrid and SparkPost, customers can now leverage the power of 250ok’s filtering and segmentation to identify trends and benchmark the performance of their email program in real time. Integrations with MTAs and additional ESPs, including Salesforce Marketing Cloud, Marketo, MessageGears, Maropost, MailGun, Amazon SES, MailChimp, and more, are also underway.

“This is a tremendously exciting announcement for us and our customers,” said Tim Moore, vice president of customer solutions. “Not only does this provide immediate and substantial value to both ESPs and direct senders, but it will also serve as the foundation for several innovative products in the near future.”

As we roll out beta access to customers in the coming weeks, integrations start with simply entering your API key. After connecting your accounts, 250ok will collect and store events so you can benchmark your performance and monitor for changes in delivery, bounce, deferral, open, and click rates. And like all 250ok products, you can easily filter, segment, and drill down to quickly identify the cause of delivery issues.

Don’t see your ESP mentioned above? Don’t feel left out! Shoot us an email at partners@250ok.com and let’s chat.

Author: Joe Montgomery

Joe Montgomery is a marketing bro that believes all brands should market less and mean more. Prior to stepping in as VP of Marketing at 250ok, Joe developed and deployed strategies at a wide range of companies, from Fortune 500 businesses to startups.

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