June 6, 2016
List of available ISP Feedback Loops.
We have compiled a list of active ISP feedback loops to help with your sender reputation efforts. As you already know, there are two things guaranteed when sending well-designed marketing emails: outstanding ROI and spam complaints.
Spam complaints are a key data point impacting your reputation, so muscling up your response to complaints is a critical component for any best in class program. Feedback loops, also known as FBLs, began as a tool that ISPs used to monitor for abuse on their networks, but some eventually made that data available to senders so they can quickly handle complaints. Best in class email programs take advantage of the FBLs that impact their lists.
So, in an effort to support you taking advantage of all the feedback loops available, we have compiled a list.
Available ISP Feedback Loops (updated August 10, 2017):
- BlueTie (Excite)
- Gmail (For ESPs)
- La Poste
- Mail.ru – domain-based
- Outlook (Microsoft) – also known as JMRP (Junk Mail Reporting Program) which is different from SNDS
- Terra Brasil
- Time Warner Cable
- Tucows (OpenSRS)
- United Online
- Yahoo – domain-based
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