June 13, 2019
Now we’re Cook’in. We showed up big at CRMC.
We came, we saw, we rocked out hard. That basically sums up our inaugural CRMC experience last week in Chicago. But why leave it at that when we have so much cool stuff to show you?
250ok was proud to execute the mullet-approach to CRMC. First, we were business all day at our dedicated kiosk. Here’s the photographic evidence:
Then, we pivoted into party-mode for the end of the second day of the conference, June 6, with a private concert featuring Kyle Cook, guitarist of Matchbox 20. Yes, it was as awesome as it sounds. Kyle and his band provided an hour of tunes for exclusive CRMC attendees. There were some apps, maybe a few drinks, and a whole lot of fun.
Once we get going, we can’t stop, so Anthony Chiulli shot a bonus episode of our Email on Tap series! He sat down with Kyle in the swanky lounge to talk about email’s role for a consumer. We also get a little taste of Kyle’s background and life as a musician, so this a really cool entry all around.
Dive right in here:
Total Run Time: 20 minutes
00:22 – Kyle’s background, career in music, and current projects
3:07 – The role email plays in Kyle’s as a consumer and how he uses it
4:10 – Which companies send emails Kyle enjoys
6:11 – Examples of brands that have done a great job with personalization
8:24 – Frustrating experiences interacting with email as a consumer
10:42 – Reasons and ways Kyle discontinues relationships with a brand’s email program
11:29 – Challenges in the mobile experience with email and how Kyle balances desktop versus mobile management of email
13:00 – Lightning Round
You may also like...
I recently gave a presentation on global privacy regulations to a post-graduate marketing class and one of the things I noticed while preparing was that even within a single country, privacy is complicated. On a global scale, it is really complicated. For example, Canada has one federal private sector privacy law, three similar provincial laws, […]
*Update: This article was featured on email influencer Jordie van Rijn’s emailmonday blog! To see it in action, plus a great round-up of other articles and thought leadership looking forward to the future of email, click here.* The Black Friday emails are deleted, marketers’ email lists are checked twice, we pretty much know which senders […]
We partnered with the smart folks at Lab42 to research what people really think about marketing email. Do they like how they look on their preferred device? Do they prioritize the same design elements you do? If you’re not aligned with your recipients, you could end up sending unwanted, unsatisfying email. You know what that […]