June 13, 2019

Now we’re Cook’in. We showed up big at CRMC.

We came, we saw, we rocked out hard. That basically sums up our inaugural CRMC experience last week in Chicago. But why leave it at that when we have so much cool stuff to show you?

250ok was proud to execute the mullet-approach to CRMC. First, we were business all day at our dedicated kiosk. Here’s the photographic evidence:

Then, we pivoted into party-mode for the end of the second day of the conference, June 6, with a private concert featuring Kyle Cook, guitarist of Matchbox 20. Yes, it was as awesome as it sounds. Kyle and his band provided an hour of tunes for exclusive CRMC attendees. There were some apps, maybe a few drinks, and a whole lot of fun.

Once we get going, we can’t stop, so Anthony Chiulli shot a bonus episode of our Email on Tap series! He sat down with Kyle in the swanky lounge to talk about email’s role for a consumer. We also get a little taste of Kyle’s background and life as a musician, so this a really cool entry all around.

Dive right in here:

Total Run Time: 20 minutes
00:22 – Kyle’s background, career in music, and current projects
3:07 – The role email plays in Kyle’s as a consumer and how he uses it
4:10 – Which companies send emails Kyle enjoys
6:11 – Examples of brands that have done a great job with personalization
8:24 – Frustrating experiences interacting with email as a consumer
10:42 – Reasons and ways Kyle discontinues relationships with a brand’s email program
11:29 – Challenges in the mobile experience with email and how Kyle balances desktop versus mobile management of email
13:00 – Lightning Round

You can find the rest of our Email on Tap series on Vimeo, Youtube, Stitcher, and SoundCloud. Happy listening!

Author: Nicky Copland

Nicky is the senior marketing manager at 250ok. Before joining the team, she spent the majority of her time crafting and implementing communications strategies for the association industry. She was never a brain surgeon, but she played one on the internet.

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