GDPR Today and Tomorrow: A conversation with Simon McGarr, a data privacy lawyer.

December 10, 2018

As with all legislation, there is a certain amount of discomfort, misconceptions, and rumors that start to sound like sage advice as they become repeated, shared, and incorporated into the daily practices of those searching for a guiding light to lead them to compliance. But like a moth drawn to a flame, well-intending practitioners can […]



The Year in Email 2018

December 6, 2018

*Update: This article was featured on email influencer Jordie van Rijn’s emailmonday blog! To see it in action, plus a great round-up of other articles and thought leadership looking forward to the future of email, click here.* The Black Friday emails are deleted, marketers’ email lists are checked twice, we pretty much know which senders […]



Google introduces email annotations for Gmail promo tab.

December 5, 2018

The prospect of landing in Gmail’s promotion tab just got a little more enticing for email marketers. Google recently announced email annotations, designed to deliver more value for emails and marketers in the Gmail promotions tab. According to Google, email annotations “let you include images, deals, expirations dates, and other offers to help bring your […]



250ok Email Experts Series: An email industry review

November 29, 2018

We’re almost done with our 250ok Email Experts Series for the year! Our second-to-last roundtable discussion tackles the email industry as a whole. Use this review as a look into how you might need to adjust your email strategy, business strategy, marketing planning, and other 2019 initiatives to ensure your deliverability and reputation is up […]



Deliverability 101: Welcome subscribers to your email list!

November 21, 2018

We’re nearing the end of our Deliverability 101 weekly series, so hopefully, you have a good idea of the right and wrong things to do to improve your sender reputation, get more emails in the inbox, and enjoy a successful email program. But once you’ve gotten good-faith email addresses, a properly warmed IP and domain, […]



To be dedicated or not to be dedicated, that is the question.

November 20, 2018

Whether ‘tis better to suffer the slings and arrows of spam complaints… Oh, sorry, I didn’t see you there. There are lots of choices when it comes to choosing an IP address strategy that is right for your business, and they start with picking your email service provider (ESP). Some ESPs only use a shared […]



The government mandated a strict DMARC policy for .gov domains. How did they do?

November 19, 2018

In October 2017, the Department of Homeland Security issued Binding Operational Directive 18-01 focused on securing the email and web traffic of the United States federal government. The highlights of this directive include enabling StartTLS to encrypt email traffic between networks, implementing email authentication standards for .gov domains (including SPF, DKIM, and DMARC at p=reject), […]



250ok Email Experts Series: DMARC to protect your brand and customers.

November 15, 2018

Our next entry in the 250ok Email Experts Series finds our experts discussing DMARC, a validation tool we hold in very high regard. Adoption of DMARC is growing across industries, and with the US government mandate that all federal agencies apply a p=reject DMARC policy by October 16 of this year, it’s clear this method […]



Deliverability 101: Brazil’s new privacy legislation is similar to the GDPR.

November 14, 2018

In August 2018, the Brazilian parliament passed Law No. 13,709, a new privacy law known as the Brazilian General Data Protection Law (GDPL), updating and amending the existing “Brazilian Internet Law” of 2014. This is another example of major global economies updating outdated privacy legislation to provide more consumer-favored legislation, similar to the GDPR. There […]



Poorly designed emails could cost you millions of dollars. But what does that really mean?

November 13, 2018

We partnered with the smart folks at Lab42 to research what people really think about marketing email. Do they like how they look on their preferred device? Do they prioritize the same design elements you do? If you’re not aligned with your recipients, you could end up sending unwanted, unsatisfying email. You know what that […]



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