Deliverability 101: Two is better than one (when it comes to opt-in practice).

October 24, 2018

How do you know someone wants to receive your email? They’ll need to opt-in, of course. In the email world, the term “opt-in” refers to the process of explicitly choosing to join an email distribution list, or consenting to marketing emails. This should sound familiar to most email marketers, as getting consent before sending anything […]



Gmail’s new data policy spells trouble for panel data.

October 18, 2018

Last Monday, Google announced plans to tighten its grip on third-party developers (by Q1 2019) who are violating its policies and cashing in on scraping Gmail mailboxes. This is a big deal because it’s another step in the right direction for a company increasingly focused on protecting its customers. This move comes as no surprise, […]



The 250ok Email Experts Series explains Google Postmaster Tools.

Did you miss us? We sure missed you. Today we bring you a look at Google Postmaster Tools, explained by our 250ok Experts! Bonus: If you can’t wait for the rest of the series, find our playlist on SoundCloud or Stitcher and enjoy access to ALL the topics covered via audio podcast! Scroll down for […]



Deliverability 101: Choose your own email adventure.

October 17, 2018

Marketers, we know your struggle. With such little time and energy to get everything done, it’s easy to think of our world as black or white, opt-in or opt-out, cilantro or soap; but it doesn’t have to be that way when it comes to email. You can have a beautiful rainbow world of email! How? […]



Deliverability 101: Be a reputation hero!

October 10, 2018

In the dark and grimy streets of Email-Marketopolis lurks a sinister presence. The very name strikes terror in the hearts of all citizens — Email Reputatron! …Ok, so maybe there’s no evil artifact or space lizards trying to take over. …Ok maybe there’s nothing really nefarious at all. That was a little dramatic, but there’s […]



But what ARE the new Gmail features?

October 9, 2018

Surprise! We split this Gmail redesign launch into two parts, for easy digestion (yum). Here we’ll look at the actual changes from a features perspective. If you want commentary on its potential impact, head over here for my thoughts. Now, on to the good stuff… Offline mode: Replaces the Gmail Offline Chrome app. Users will […]



What marketers should know about the new, redesigned Gmail.

2018 has been nothing short of an electrifying year for Google’s Gmail. While Google celebrated its 20th anniversary on September 28, its flagship mail product Gmail marked its 14th year of existence last April. In fact, when Gmail was launched on April 1, 2004, many thought it was a stunt, a part of Google’s popular […]



We did something to our blog.

October 8, 2018

You guys, we have big news. In the spirit of autumn, where all things wither and die, we’ve killed our existing blog. “But I’m literally reading your blog right now,” you might say. We’ll give you that one, this is true. But that’s because we killed it and brought it back to life in a […]



Microsoft introduces new “verified” icons for businesses.

October 5, 2018

During Microsoft’s Surface event earlier this week, they announced a new Outlook.com experience to help users more easily identify and interact with brand’s emails in their inbox. The Microsoft business profile experience, currently in beta, will offer customers the opportunity to become a verified business with Microsoft and receive a blue check mark icon from […]



250ok Email Experts Series: Deliverability

October 4, 2018

We’re back with another episode of our Email Experts Series! This time, our Experts break down deliverability and all the little (and not so little) things that impact it. If you’re on a time crunch, scroll down for a handy guide for important timestamps to visit. 250ok Email Experts Series: Deliverability from 250ok on Vimeo. […]



Ready to get started?