Deliverability 101: Monitoring Blacklists and Spam Traps

August 15, 2018

Email blacklists and spam traps aren’t new, so whether you’re an email veteran or just getting started, you have probably heard of blacklists. You may have even heard of spam traps. However, few people have a true understanding of what they actually are, how they work, or how a sender should monitor them. Join them: […]



[Free webinar] How is GDPR affecting deliverability best practices?

August 9, 2018

Unless you’ve been living under the proverbial rock or are brand new on the email marketing scene (and if so, welcome, we’re happy to have you), you know the havoc caused by the General Data Protection Regulation (GDPR) in the lead-up to its implementation date in late May. You were receiving scores of privacy policy […]



Deliverability 101: What is an IP address?

August 8, 2018

After our exploration into DNS, IP addresses were mentioned several times and I started thinking, “Maybe I need to explain IP addresses in more detail.” So here we are. What are IP addresses? An Internet Protocol (IP) address is a number assigned to any device connected to the internet. When sending email, internet service providers […]



DMARC adoption rates very low across most industries.

August 7, 2018

This year, we made it a priority to analyze the adoption of Domain-based Message Authentication, Reporting & Conformance (DMARC) in industries using email as a key means of communication and business growth. We looked at the domains of the SaaS 1000, top law firms, nonprofit organizations (NPOs), higher education institutions, top Chinese brands, and e-retailers […]



Deliverability 101: FYI about DNS (and subdomains).

August 1, 2018

Editor’s Note: Today we’re starting a new blog series—Deliverability 101. We brought you the 250ok Deliverability Guide earlier this summer, and we realized we were only scratching the surface. So we’re barrelling head-first into the jungle, chopping away at topics that confuse, bewilder and otherwise agonize those learning how to send good email. We’ll post […]



Reach more people to help you improve the world, for less.

July 30, 2018

It’s no secret nonprofits have limited resources. We’re talking time, budgets, resources, you name it. These issues persist no matter how large the nonprofit grows, plus nonprofits use a business model that relies on the generosity of other people. Since email is an integral part of a nonprofit’s marketing mix, from donation drives to calls […]



What is the future of Privacy Shield?

July 24, 2018

First things first, let’s take a moment to look back before we look forward… What is Privacy Shield, and how did we get here? Once upon a time, the EU and the United States had an agreement called “Safe Harbor” that allowed the transfer of data between the two territories without excessive need for legislative […]



Set sail with our phishing 101.

July 19, 2018

Fishing is great. Phishing is not. That’s Phishing 101. Just kidding, I’ll tell you a little bit more. In the simplest terms, phishing is a method of social engineering (deception) used to gain access to a user’s social media account, bank account, or another protected resource by using a message, like email or text, to […]



Retailers, failure isn’t an option: Clarify your email strategy with a free webinar on July 19.

July 11, 2018

Email deliverability is tied directly to retail businesses’ financial success. If people don’t see your emails, they can’t click your emails, and thus, cannot purchase things from you. Bad news. When you consider you likely require log-in to complete a purchase, if they don’t get that password reset or any other critical UX components (think […]



Navigate through the email jungle with the 250ok Deliverability Guide.

July 10, 2018

We get it. We’re email deliverability nerds, but you (likely) aren’t. If you are, that’s awesome and we should be pals. But if you’re not, that’s okay, we’re still here to support you in all your email efforts. How? By giving you the map you need to be confident you’re sending your marketing and transactional […]



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