November 13, 2018
Poorly designed emails could cost you millions of dollars. But what does that really mean?
We partnered with the smart folks at Lab42 to research what people really think about marketing email. Do they like how they look on their preferred device? Do they prioritize the same design elements you do? If you’re not aligned with your recipients, you could end up sending unwanted, unsatisfying email. You know what that means: Low engagement, spam complaints, tanked deliverability, and yes…lots and lots of lost revenue.
Luckily, our survey provided some pretty great results, including a rather startling finding that nearly 40% of recipients find marketing emails not well designed for their mobile device.
Scroll down for an infographic summing up the can’t-miss stats you need to make better, more successful emails. Just in time for those holiday buck$!
You may also like...
The Black Friday emails are deleted, marketers’ email lists are checked twice, we pretty much know which senders have been naughty or nice. Another year in email is coming to a close, and boy, what a ride. While most thought leaders are busy making predictions about 2019, we like to learn from the past to […]
Can you believe it? The year 2017 is coming to a close and what a year it has been in the email ecosystem. Email’s staying power continues to flex its muscles as a dynamic channel that can adapt to the ever-changing landscape of digital marketing. This past year saw many changes, trends, and announcements that […]
We’re back for year three of How the Top 500 Internet Retailers Collect Email Sign-ups (2017), where we analyze the email sign-up process of retailers, including how they incentivized sign-ups, what personal data they collected, and more. Included in this blog will be trend comparison over last year’s How the Top 500 Internet Retailers Collect […]