November 13, 2018

Poorly designed emails could cost you millions of dollars. But what does that really mean?


We partnered with the smart folks at Lab42 to research what people really think about marketing email. Do they like how they look on their preferred device? Do they prioritize the same design elements you do? If you’re not aligned with your recipients, you could end up sending unwanted, unsatisfying email. You know what that means: Low engagement, spam complaints, tanked deliverability, and yes…lots and lots of lost revenue.

Luckily, our survey provided some pretty great results, including a rather startling finding that nearly 40% of recipients find marketing emails not well designed for their mobile device.

Scroll down for an infographic summing up the can’t-miss stats you need to make better, more successful emails. Just in time for those holiday buck$!

 

Author: Alex Eilmann

Alex Eilmann is the senior designer at 250ok. She joined the company in its infancy, acquiring creative and email design best practices by being the driving force behind 250ok’s evolving visual brand.

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