July 30, 2018

Reach more people to help you improve the world, for less.


It’s no secret nonprofits have limited resources. We’re talking time, budgets, resources, you name it. These issues persist no matter how large the nonprofit grows, plus nonprofits use a business model that relies on the generosity of other people. Since email is an integral part of a nonprofit’s marketing mix, from donation drives to calls for volunteers, it’s critical these emails reach their target, otherwise revenue and other resources could run dry.

Let’s say for every 100 emails you send, you estimate you’ll earn an average of $100 in donations. But after sending, you find you only received $75.

How could this be? One out of four emails sent by nonprofits do not reach the intended recipient’s inbox.

When you start thinking about how many emails you send, how much revenue they can generate (be it tangible donations or intangible help in the form of donated labor), can you truly afford to lose 25% of your projected revenue?

You shouldn’t have to consider it. That’s why we’re offering nonprofits a 25% discount, because the work you do has meaning, and your deliverability shouldn’t suffer because your resources are limited.

What can we help you with? All things email. We can help you understand the true analytics behind your marketing email performance. Your email service provider (ESP) can tell you a message was delivered, but can they tell you where it was delivered; inbox or spam? We can help you there. We can help you find weaknesses in your reputation, and provide guidance on best practices to increase engagement and improve your deliverability. We can analyze your marketing email performance by engagement, and you can even test how your emails will look when viewed on a whole array of mobile devices and email providers. Need more? We have more knowledge, and our 250ok Experts can serve it to you.

And we know that nonprofits struggle to reach a truly adequate level of email security using Domain-based Message Authentication, Reporting & Conformance (DMARC) policies. We go into the rates of adoption and how DMARC protects your email recipients here. Want to lower your risk of a fake email scamming your donors on your behalf? We don’t blame you, and we’ll help get you there.

When all is said and done, we want to help nonprofits in the same way nonprofits help the world. We want to make it easier for you to be successful.

So let’s work together, for less. Start with a demo.

Author: Nicky Copland

Nicky is the senior marketing manager at 250ok. Before joining the team, she spent the majority of her time crafting and implementing communications strategies for the association industry. She was never a brain surgeon, but she played one on the internet.

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