Overview
The Analytics Overview provides analytics and recent activity tools to track the performance of your campaigns.
- Fill in the checkboxes under FILTERS to view analytics for your campaign by Date, Campaign, Email Address, Recipient Domain, Platform, Device, Client, Country, Region, City, Timezone, Engagement Time, Message Type, A_B_Variant, Gender, Age, or Segment ID.
- Click the FILTER button to apply one or more filters.
- The Overview window shows Total Opens, Unique Opens, Forwards, and Prints. You also have the option to load filters from segments via the dropdown menu.
- To view the recipients matching a set of filters or segments, click the VIEW AUDIENCE button to be redirected to Analytics’ Audience Explorer.
- The Opens widget tracks opens by Date.
- The Geolocation widget shows the location of opens by Country or Region.
- The Platforms widget shows opens by Platform, Tracking Desktop, Mobile, Tablet, and other platforms.
- The Top Devices widget tracks results by Device Type.
- Click on a device to view more information, including Engagement, Read Time Fall Off, Platforms, Top Devices, and Top Clients.
- The Top Clients widget tracks results by Email Client Type.
- Click on a client to view more information, including Engagement, Read Time Fall Off, Platforms, Top Devices, and Top Clients.
- The Recipient Domains widget tracks emails by Recipient Domain.
- Click on the domain to view more information, including Engagement, Read Time Fall Off, Platforms, Top Devices, and Top Clients.
- The Campaigns widget tracks results by Campaign.
- Click on the campaign to view more information, including Engagement, Read Time Fall Off, Platforms, Top Devices, and Top Clients.