Marketo Pixel Installation

Installing your Analytics tracking pixel in Marketo takes less than a minute!

First, log in to 250ok and load the Campaigns screen under analytics. Assuming you’ve created the campaign you’d like to track, click the gray TRACKING PIXEL button. You’ll be redirected to the Tracking Code screen where you can copy the pixel.

Select the HTML markup highlighted and red and copy it.

Switch over to Marketo and go to your Design Studio. From the Design Studio, select the template you’d like to track and click EDIT DRAFT. Marketo will open the template in a new window where you can click HTML SOURCE to scroll to the bottom and paste in your pixel before the closing body tag.

We recommend flipping back to the preview window to make sure the pixel is hidden as expected. If everything looks good, click SAVE AND CLOSE. An important last step is to make sure you’ve approved the new template. Right click on the template and select APPROVE DRAFT.