Make sure your marketing emails are mobile-friendly, experts say

December 9, 2018

According to a recent survey by email intelligence firm 250ok, nearly 40 percent of consumers report that promotional emails aren’t well designed for their mobile device, which puts marketers at a severe disadvantage.

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2019 Marketing Predictions: Interactivity, Accessibility & Privacy

December 1, 2018

In 2018, we witnessed the evolution of artificial intelligence (AI) and machine learning technologies to create hyper-personalized content, predictive intelligence and content recommendation engines, email automations and tighter data protection legislation.

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Three email design fixes worth millions this holiday season

November 20, 2018

A survey from 250ok and Lab42 found 80 percent of respondents are more likely to act on a well-designed marketing email. Unfortunately, though, a third of respondents said promotional emails are not well-designed.

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These Email Design Missteps Could Cost You Millions This Season

November 14, 2018

An original study conducted by 250ok in partnership with market research firm Lab42 revealed one-third of respondents believe promotional emails are not well-designed.

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Email Aesthetics: Consumers Want Emails That Fit Their Mobile Screens, Study Shows

November 13, 2018

250ok and Lab42 have come out with a study titled What Recipients Really Think About Your Marketing Email Designs. It shows that many consumers are far from happy.

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Five Email Deliverability Myths Debunked

October 29, 2018

Increasing email engagement is marketers’ top priority and challenge, according to research.

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16 Ways to Keep Attendee Data Safe

October 10, 2018

Cyberattacks are the fastest-growing crime in the United States. Here’s how to protect your events and attendees.

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How to Get Your Email Marketing Program Holiday-Ready

October 5, 2018

We’re predicting the marketing emails will start landing in inboxes even earlier this year, as the weekend after Thanksgiving has evolved into an event that looks more like a sport than shopping.

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Vernhout: The Pre-Holiday Email Warm-Up

September 5, 2018

Looking back at 2018, it’s pretty clear a lot changed. Preparing yourself for this upcoming season will not be, and should not be, the same as in previous years.

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250ok Hires Chiulli as Director

August 27, 2018

250ok has added email industry veteran Anthony Chiulli as director of product marketing.

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Kate Jaramillo, 317.806.1900 x. 117


ABOUT 250ok

250ok began reinventing analytics and deliverability software in 2011. The company started as a pet project by former ExactTarget email deliverability manager Greg Kraios. Now our email analytics inform senders like Marketo, SendGrid, SparkPost and Adobe, the combination of which is responsible for more than a quarter of the world's legitimate email. We revolutionize email management software for businesses of all sizes, creating innovative tools for the modern sender.


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