Interview: How 250ok is Helping Marketers Optimize Email Performance
January 22, 2019
Over the first month, the 250ok team works directly with customers to better understand how to leverage the platform, review final integration steps, and offer guidance to unlock the full potential of the platform.
Authentication, Personalization and Automation Among Email Industry’s Biggest Opportunities in 2019
January 18, 2019
2018 was a big year for email vendors and senders alike. […] Looking ahead, there are three major trends we expect to drive innovation in email in 2019.
Email: Year in review 2018
January 10, 2019
2018 is has come to a close. Many experts are making predictions for 2019, but I think it’s important to learn from the past. Let’s take a look back at all of the major email industry events of 2018.
250ok Awarded SOC 2 Type II Certification
January 8, 2019
Email intelligence company passes third-party SOC 2 audit without exceptions.
The Rising Tide: Get to Know BrightWave Partner 250ok
December 21, 2018
Just before fall, we launched our partner series, The Rising Tide, which features our many amazing tech partners and their capabilities. This month, we’re focusing in on the topic of deliverability with our partner 250ok.
Make sure your marketing emails are mobile-friendly, experts say
December 9, 2018
According to a recent survey by email intelligence firm 250ok, nearly 40 percent of consumers report that promotional emails aren’t well designed for their mobile device, which puts marketers at a severe disadvantage.
2019 Marketing Predictions: Interactivity, Accessibility & Privacy
December 1, 2018
In 2018, we witnessed the evolution of artificial intelligence (AI) and machine learning technologies to create hyper-personalized content, predictive intelligence and content recommendation engines, email automations and tighter data protection legislation.
Three email design fixes worth millions this holiday season
November 20, 2018
A survey from 250ok and Lab42 found 80 percent of respondents are more likely to act on a well-designed marketing email. Unfortunately, though, a third of respondents said promotional emails are not well-designed.
These Email Design Missteps Could Cost You Millions This Season
November 14, 2018
An original study conducted by 250ok in partnership with market research firm Lab42 revealed one-third of respondents believe promotional emails are not well-designed.
Email Aesthetics: Consumers Want Emails That Fit Their Mobile Screens, Study Shows
November 13, 2018
250ok and Lab42 have come out with a study titled What Recipients Really Think About Your Marketing Email Designs. It shows that many consumers are far from happy.
Kate Jaramillo, 317.806.1900 x. 117
250ok began reinventing analytics and deliverability software in 2011. The company started as a pet project by former ExactTarget email deliverability manager Greg Kraios. Now our email analytics inform senders like Marketo, SendGrid, SparkPost and Adobe, the combination of which is responsible for more than a quarter of the world's legitimate email. We revolutionize email management software for businesses of all sizes, creating innovative tools for the modern sender.