Why Bot-Driven Email Data Solutions are Problematic
April 19, 2019
The loss of Gmail’s data is especially problematic for vendors who rely on panel data for recipient and engagement information, despite its known shortcomings. They need a new way to provide comparable insights to their customers.
Protecting email deliverability before and after a data breach
March 16, 2019
Every stolen or lost record costs a company $148, putting a hefty price tag on breaches of any size.
Yes, data is the new oil and the fight to reclaim it from tech giants starts now
March 4, 2019
A war is brewing. On the one side: data-grubbing giants set on gathering (and monetizing) your personal information. On the other: a growing army of informed users, a surprising number of concerned tech executives, and… the long arm of the law.
Delivering Email Post-Data Breach: 4 Tips for Avoiding the Impact
A quick Google search of “what to do after a data breach” yields specific instructions for affected consumers […] but for the brand that caused the breach, next steps are usually a bit more complicated.
3 Ways to Combat Bad Email Deliverability Implications Post-Data Breach
Email experts know sending out a message en masse to an entire database, without first filtering out unresponsive and inactive email addresses, hurts the sender’s reputation. Why?
Subject Lines Are Changing: How to Optimize Email for Voice Assistants
February 25, 2019
The design of marketing emails absolutely needs to be accessible for people with disabilities; it is no longer just a good idea.
How to combat delivery ramifications after a data breach
Following Marriott’s data breach, FTC regulations required the hotel chain to reach out to its entire email list of customers, informing them of a potential leak of their personal information.
Total Retail’s 50 Best Retail Tips of 2018
February 12, 2019
Shared by top executives in the industry, these tips provide actionable insights to help improve the health of your retail organization.
The Email Episode – DNW Podcast #223
February 11, 2019
On today’s show we talk with Anthony Chiulli, Director of Product Marketing for email deliverability and analytics company 250ok. Anthony explains what actually happens from the time you hit ‘send’ to when someone gets your message.
No Bullsh*t Advice From Email Experts
February 8, 2019
We asked email industry experts from Holistic Email Marketing, Return Path, 250ok & more to share retention strategies and email tactics to reduce customer churn and improve customer loyalty.
Hannah Goodwin, 317-806-1900 x. 120
250ok is a SaaS platform bringing marketers advanced insights into email deliverability, design, sender reputation, fraud protection, and consumer engagement—the ultimate intelligence bolt-on to any ESP. Headquartered in Indianapolis, Indiana, 250ok’s platform provides data and insights for a large and growing number of businesses in categories ranging from travel, publishing, tech, and retail—including two of the top three US retail eCommerce companies by sales share in 2018 (responsible for 53% sales share of the top 10).