How does 250ok collect feedback loop data?

When a recipient marks your message as spam, some ISPs offer a “feedback loop” so you can track complaints. Historically, feedback loops have been largely underutilized despite being highly impactful on your reputation. When a recipient marks your message as spam, you can have the receiving ISP send you an email-based report.

As part of 250ok’s feedback loop tool, you can tell ISPs to direct your reports to our email inbox that is solely dedicated to processing FBL reports. Once you’ve pointed your reports to 250ok, we can start processing them in real-time.

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