Media Kit

The logotype should be used in most cases. The logo mark will only be used in square layouts, or smaller set images.

Clear-space

In order to preserve the integrity of the logotype, it is important that no other logos, type or other graphic elements infringe on its space. The minimum clear-space around the logotype is equivalent to 1/3 of the logotypes' height.

Logotype artwork

Do not attempt to redraw, manipulate, or recreate any element of the logotype. Do not place it on any ornate or washed-out background. Do not reorganize or rotate. Use the approved digital files of the artwork.

Smallest size use

Horizontal logotype should never be smaller than 1" (25.4 mm) wide. Include the registration mark for this measurement.

For digital applications, the logotypes' minimum size is 100 pixels wide.

These are the colors used in the 250ok logo and represent the core color expression of the brand.

Primary Palette

These colors are the only hues allowed to be used in the logo and logotype. All other colors are forbidden.

Secondary Palette

The secondary options are alternative options for backgrounds or accents colors. These may not be used in the logotype itself but in association with it.

CMYK vs RGB

When it come to printing Bright Green, CYMK automatically alters the color; only RGB can produce such a vivid green. Expect the color to dull if printing is involved. When dealing with web media, 250ok expects files to be saved in an RGB format to produce the most brilliant color.