Media Kit

To download our full brand guide, click here.


Logotype



The logotype should be used in most cases. The logo mark will only be used in square layouts, or smaller set images.

Clear-space

In order to preserve the integrity of the logotype, it is important that no other logos, type or other graphic elements infringe on its space. The minimum clear-space around the logotype is equivalent to 1/3 of the logotypes’ height.

Logotype artwork

Do not attempt to redraw, manipulate, or recreate any element of the logotype. Do not place it on any ornate or washed-out background. Do not reorganize or rotate. Use the approved digital files of the artwork.

Smallest size use

Horizontal logotype should never be smaller than 1” (25.4 mm) wide. Include the registration mark for this measurement.

For digital applications, the logotypes’ minimum size is 100 pixels wide.

Logotype


EPS | PNG | JPG

Clear-space


Logotype Reversed


EPS | PNG | JPG


Brand Colors



These are the colors used in the 250ok logo and represent the core color expression of the brand.

Primary Palette

These colors are the only hues allowed to be used in the logo and logotype. All other colors are forbidden.

Secondary Palette

The secondary options are alternative options for backgrounds or accents colors. These may not be used in the logotype itself but in association with it.

CMYK vs RGB

When it come to printing Bright Green, CYMK automatically alters the color; only RGB can produce such a vivid green. Expect the color to dull if printing is involved. When dealing with web media, 250ok expects files to be saved in an RGB format to produce the most brilliant color.

Primary Palette


Bright Green

PMS 802C
CMYK 65/0/100/0
RGB 58/212/45
WEB #3AD42D

80%
50%
30%

Black

CMYK 40/40/40/100
RGB 0/0/0
WEB #000000

White

CMYK 0/0/0/0
RGB 255/255/255
WEB #FFFFFF



Secondary Palette


Green

PMS 360C
CMYK 73/0/91/0
RGB 54/187/87
WEB #36BB57

Orange

PMS 1375C
CMYK 5/35/80/0
RGB 240/173/78
WEB #EEA236





Download 250ok's
Product Guide
.




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