March 18, 2019

We can’t wait to explore Savannah haunts during the Email Experience Conference.

We are a proud supporter of the Email Experience Council (eec), and this year, we’ll be a sponsor of their Email Evolution Conference (presented with the ANA) in Savannah, Georgia on April 24-26. We’ll be at Booth #22, so you won’t have to get crafty for a 250ok sighting. In fact, we’re scheduling meetings in […]

March 15, 2019

We’ll fit in perfectly in the City of Angels next month.

Take flight with us as we travel to another Digital Summit, this time in Los Angeles. We’ll be in the City of Angels for two days, from April 10-11, to listen to incredible speakers, network with like-minded professionals, and hopefully meet you fine folk! We’ve also got our Director of Marketing Sam Douglass III presenting […]

March 14, 2019

Are you overseeding when testing your deployments?

Recently at 250ok we’ve had a few conversations with new clients and partners about some of the seeding advice they received from other deliverability solution providers monitoring inbox placement rates (IPR) for their brands. When we talk about seeding, we’re talking about a variety of possibilities; brands sending multiple versions of their newsletters, utilizing a […]

March 13, 2019

Four potential problems with Return Path’s SmartSeeds, a bot-driven email data solution.

TL;DR: Google announced plans to halt any use of Gmail inbox data from third parties by March 31, and other mailbox providers are expected to follow. Return Path’s answer to the threat of losing email panel data is SmartSeeds, computer-generated (fake) behavior to mimic human interaction (real). Postmasters are sounding the alarm over its attempt […]

March 12, 2019

Email on Tap Episode 3, featuring Marisa Pisani, marketing manager, email and SMS at Sherwin-Williams.

In our latest edition of Email on Tap and the last of our eTail West editions, Anthony Chiulli, director of product marketing at 250ok, shoots the email-breeze with Marisa Pisani, marketing manager, email and SMS at Sherwin-Williams. This is another exciting opportunity for us, to see how email works and is viewed by marketers in […]

March 11, 2019

Spark more joy by abandoning these three marketing practices.

While it might be relatively late in the game to set a resolution for 2019, it’s not too late to apply the life-changing art of tidying up to your email marketing practice. If you haven’t binged Marie Kondo’s series on Netflix or read her book and promptly placed it on the bookshelf according to aesthetics, […]

March 8, 2019

Email on Tap Episode 2, featuring Victoria Peppiatt, co-founder and COO of Phrasee.

250ok’s Director of Product Marketing Anthony Chiulli was a busy guy at eTail West in Palm Springs! After his chat with Jen Capstraw from Iterable, he found time to meet with Victoria Peppiatt, co-founder and COO of Phrasee for another edition of Email on Tap. In this episode, Anthony and Victoria discuss how brand personality, […]

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