October 10, 2018

Deliverability 101: Be a reputation hero!

In the dark and grimy streets of Email-Marketopolis lurks a sinister presence. The very name strikes terror in the hearts of all citizens — Email Reputatron! …Ok, so maybe there’s no evil artifact or space lizards trying to take over. …Ok maybe there’s nothing really nefarious at all. That was a little dramatic, but there’s […]

October 9, 2018

But what ARE the new Gmail features?

Surprise! We split this Gmail redesign launch into two parts, for easy digestion (yum). Here we’ll look at the actual changes from a features perspective. If you want commentary on its potential impact, head over here for my thoughts. Now, on to the good stuff… Offline mode: Replaces the Gmail Offline Chrome app. Users will […]

What marketers should know about the new, redesigned Gmail.

2018 has been nothing short of an electrifying year for Google’s Gmail. While Google celebrated its 20th anniversary on September 28, its flagship mail product Gmail marked its 14th year of existence last April. In fact, when Gmail was launched on April 1, 2004, many thought it was a stunt, a part of Google’s popular […]

October 8, 2018

We did something to our blog.

You guys, we have big news. In the spirit of autumn, where all things wither and die, we’ve killed our existing blog. “But I’m literally reading your blog right now,” you might say. We’ll give you that one, this is true. But that’s because we killed it and brought it back to life in a […]

October 5, 2018

Microsoft introduces new “verified” icons for businesses

During Microsoft’s Surface event earlier this week, they announced a new Outlook.com experience to help users more easily identify and interact with brand’s emails in their inbox. The Microsoft business profile experience, currently in beta, will offer customers the opportunity to become a verified business with Microsoft and receive a blue check mark icon from […]

October 4, 2018

250ok Email Experts Series: Deliverability

We’re back with another episode of our Email Experts Series! This time, our Experts break down deliverability and all the little (and not so little) things that impact it. If you’re on a time crunch, scroll down for a handy guide for important timestamps to visit. 250ok Email Experts Series: Deliverability from 250ok on Vimeo. […]

October 3, 2018

Deliverability 101: Consent and data collection under GDPR

Here we sit. It’s just a little more than three months after GDPR came into effect and the world has yet to end for digital marketers. Hooray! The legislation does seem to be having its desired effect on a global scale by making businesses scrutinize their internal processes, how they collect data, how they use […]

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