January 17, 2019

Now in beta: Automate deliverability testing with 250ok’s new SMTP integration.

New year, new goals, new features! With 2018 in the rearview mirror, we’re excited to kick things off with our new SMTP integration. By connecting your accounts directly to 250ok, you can automate your inbox placement tests, design tests, and more. Plus, whether you use SendGrid, Amazon SES, or a dozen other email service providers, […]

January 10, 2019

Seven design tips and trends email marketers should keep in mind.

*Editor’s Note: We’re super excited to bring you a guest post from Katie White, Associate Director, Travel & Hospitality, Media and Telco at Movable Ink. For more information about Movable Ink, click here.* A picture has always been worth a thousand words, but these days, we’ve entered an era in which visuals are becoming our preferred […]

January 8, 2019

250ok awarded SOC 2 Type II Certification.

We hope you don’t mind a quick change in our regularly scheduled programming, because we’ve got some super nerdy news to share: We’re incredibly honored to announce the completion of our Service Organization Control (SOC) 2 Type II audit. That’s right, y’all; we’re certified up in here, and we passed with flying colors. What is […]

January 3, 2019

Prevent mail bombing to protect your reputation.

A new vector of abuse emerged in the email world, one that is hard for any individual brand to catch, but when targeted, the impact on reputation can be serious (Spamhaus-listed serious). It’s known as “mail bombing,” and it is an active and serious threat to both consumers and brands. Why is it so serious? […]

December 18, 2018

Alexa, read me my newest email.

The time has come, the future is now. Amazon recently announced an update to their popular Alexa voice assistant allowing you to ask “her” to read your emails to you. Here’s the big part: You can now ask her to respond or delete the message. When you ask Alexa to read email for you, she […]

December 13, 2018

250ok Email Experts Series: How to use email headers.

This is our last video in the Email Experts Series in 2018. To close us out, we’ll look at email headers and how best to use them to your advantage in your marketing email. All episodes in this series are available via mp3 on Soundcloud and Stitcher. You can see all our videos in one […]

December 10, 2018

GDPR Today and Tomorrow: A conversation with Simon McGarr, a data privacy lawyer.

As with all legislation, there is a certain amount of discomfort, misconceptions, and rumors that start to sound like sage advice as they become repeated, shared, and incorporated into the daily practices of those searching for a guiding light to lead them to compliance. But like a moth drawn to a flame, well-intending practitioners can […]

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