December 13, 2018

250ok Email Experts Series: How to use email headers.

This is our last video in the Email Experts Series in 2018. To close us out, we’ll look at email headers and how best to use them to your advantage in your marketing email. All episodes in this series are available via mp3 on Soundcloud and Stitcher. You can see all our videos in one […]

December 10, 2018

GDPR Today and Tomorrow: A conversation with Simon McGarr, a data privacy lawyer.

As with all legislation, there is a certain amount of discomfort, misconceptions, and rumors that start to sound like sage advice as they become repeated, shared, and incorporated into the daily practices of those searching for a guiding light to lead them to compliance. But like a moth drawn to a flame, well-intending practitioners can […]

December 6, 2018

The Year in Email 2018

The Black Friday emails are deleted, marketers’ email lists are checked twice, we pretty much know which senders have been naughty or nice. Another year in email is coming to a close, and boy, what a ride. While most thought leaders are busy making predictions about 2019, we like to learn from the past to […]

December 5, 2018

Google introduces email annotations for Gmail promo tab.

The prospect of landing in Gmail’s promotion tab just got a little more enticing for email marketers. Google recently announced email annotations, designed to deliver more value for emails and marketers in the Gmail promotions tab. According to Google, email annotations “let you include images, deals, expirations dates, and other offers to help bring your […]

November 29, 2018

250ok Email Experts Series: An email industry review

We’re almost done with our 250ok Email Experts Series for the year! Our second-to-last roundtable discussion tackles the email industry as a whole. Use this review as a look into how you might need to adjust your email strategy, business strategy, marketing planning, and other 2019 initiatives to ensure your deliverability and reputation is up […]

November 21, 2018

Deliverability 101: Welcome subscribers to your email list!

We’re nearing the end of our Deliverability 101 weekly series, so hopefully, you have a good idea of the right and wrong things to do to improve your sender reputation, get more emails in the inbox, and enjoy a successful email program. But once you’ve gotten good-faith email addresses, a properly warmed IP and domain, […]

November 20, 2018

To be dedicated or not to be dedicated, that is the question.

Whether ‘tis better to suffer the slings and arrows of spam complaints… Oh, sorry, I didn’t see you there. There are lots of choices when it comes to choosing an IP address strategy that is right for your business, and they start with picking your email service provider (ESP). Some ESPs only use a shared […]

Ready to get started?