August 19, 2019

250ok now powers two-thirds of the top 6 US e-retailers.

You read that right. We are so excited to announce 250ok now brings advanced email analytics to supercharge the email programs of four of the top six US retail ecommerce companies by sales share (as of September 2018), according to eMarketer. What does this mean for you? Oh, only that we’re a trusted partner for […]

August 7, 2019

Email Mythbusters: Changing my IPs and/or domain will fix my reputation issues.

Imagine… You are welcoming guests into your home for a party. As people start to file in, you greet them with smiles and hugs, exchanging hellos and kind words. There is your best friend who, thankfully, brought wine and dessert. You greet your co-worker, too, and briefly chat about the weather. As you get ready […]

August 6, 2019

Email on Tap Episode 13, with Alyssa Nahatis, Director of Deliverability Americas and Global Services, Adobe Campaign

Have you ever wondered what one of the largest campaign marketing platform thinks about the value of email? As hardcore email geeks, we sure have. That’s why Anthony Chiulli, 250ok director of product marketing, met with Alyssa Nahatis, director of deliverability Americas and global services at Adobe, for an episode of Email on Tap. Her […]

August 1, 2019

Email Validation 102: Pros and Cons

We’re back with our next blog in our partnership with Lauren Meyer, Mailjet’s global VP of delivery & head of operations, North America. What are the things you should expect to encounter, positive and negative, when you start cleaning your email marketing lists via validation? Considerations for the Marketer If you checked out “Email Validation […]

July 30, 2019

Announcing 250ok Validation: Stop throwing away good addresses.

We’re big proponents of ongoing and vigorous list hygiene. Like we’ve recently covered, list validation is a good way to better ensure you’re collecting quality addresses and only emailing the right addresses to avoid dinging your reputation. So it only makes sense we add another new tool to our comprehensive email analytics platform to bring […]

July 25, 2019

Google joins the BIMI trial!

This week, Google announced it officially joined the AuthIndicators working group working on the Brand Indicators for Message Identification (BIMI) standard, and they will be looking to launch a trial within Gmail in 2020. As a reminder, in order to qualify for BIMI participation right now, your domains need to meet these requirements: DMARC with […]

July 24, 2019

Email on Tap Episode 12, with Will Devlin, VP of Marketing, MessageGears

One day, we challenged Anthony Chiulli, director of product marketing. We said, “Find a marketer in the email service provider (ESP) space for Email on Tap.” He said, “I know just the one.” And here we are. Anthony chatted with Will Devlin, VP of marketing at MessageGears, an Atlanta-based ESP, to get his take on […]

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