December 12, 2019

How did 2019’s late holiday season affect e-retailer emails?

It’s over. It’s all over. OK, that’s definitely a lie, because there are still almost two weeks until Christmas and there is no rest for the wicked, but when it comes to the busiest days of the year for e-retailers, we can fondly look back. Black Friday and Cyber Monday 2019 were a little bit […]

December 11, 2019

250ok’s email podcasts now available on Spotify!

Right now, you’re probably listening to your Spotify Wrapped, like everyone and their mothers (who are probably skewing their results by several decades). But we’re excited to throw our hats into the ring for next year’s round-up, now that we have BOTH of our popular email marketing podcasts listed as shows on the streaming service! […]

December 10, 2019

Sweeping changes coming to 250ok’s email analytics platform.

Historically, our industry has been largely comprised of third-party vendors and niche offerings; inbox monitoring tools here, reputation and compliance tools there, maybe with some design previews or DMARC reporting sprinkled in. It begs the question: How can these tools better talk to each other, inform each other, and offer a truly cohesive experience for […]

December 4, 2019

The Year in Email 2019

It’s hard to believe we are nearing the end of yet another exciting year in email, and 2019 proved to be one of the most momentous and active years to date. Over the past year, the number of new technologies, mergers and acquisitions, mailbox provider (MBP) announcements, news, and highlights is evidence of the versatility […]

December 3, 2019

Email on Tap Episode 16, with Lacy Surber, Marketing Cloud Customer Success, Senior Manager, Salesforce

We couldn’t keep Anthony Chiulli, our director of product marketing, away from making these awesome Email on Tap videos for too long, and thus… Season 2 is officially on tap. To kick off the next season, Anthony met with Lacy Surber during the 250ok and MailerQ Global Sender Summit in Amsterdam. Lacy is a Marketing […]

November 26, 2019

The sun really should set on some email addresses.

The sun never sets on the 250ok empire, but it’s a good idea to actually let the sun set on some email addresses on your mailing lists. In fact, it’s even called “sunsetting,” and it’s a best practice you need to embrace. In the simplest terms, a sunsetting policy refers to the practice of having […]

November 21, 2019

How do I implement DMARC and enable BIMI?

There are no shortcuts in email authentication and getting it wrong is remarkably easy, so you should always find an experienced consultant or expert to help you along the way. As Brand Indicators for Message Identification (BIMI) becomes more widespread with greater adoption by mailbox providers (MBPs), many marketers are looking for the DMARC set-up […]

Ready to get started?