December 4, 2019

The Year in Email 2019

It’s hard to believe we are nearing the end of yet another exciting year in email, and 2019 proved to be one of the most momentous and active years to date. Over the past year, the number of new technologies, mergers and acquisitions, mailbox provider (MBP) announcements, news, and highlights is evidence of the versatility […]

April 3, 2019

[Infographic] Global Privacy Relationship Status: It’s Complicated

I recently gave a presentation on global privacy regulations to a post-graduate marketing class and one of the things I noticed while preparing was that even within a single country, privacy is complicated. On a global scale, it is really complicated. For example, Canada has one federal private sector privacy law, three similar provincial laws, […]

December 6, 2018

The Year in Email 2018

*Update: This article was featured on email influencer Jordie van Rijn’s emailmonday blog! To see it in action, plus a great round-up of other articles and thought leadership looking forward to the future of email, click here.* The Black Friday emails are deleted, marketers’ email lists are checked twice, we pretty much know which senders […]

November 13, 2018

Poorly designed emails could cost you millions of dollars. But what does that really mean?

We partnered with the smart folks at Lab42 to research what people really think about marketing email. Do they like how they look on their preferred device? Do they prioritize the same design elements you do? If you’re not aligned with your recipients, you could end up sending unwanted, unsatisfying email. You know what that […]

December 13, 2017

The Year in Email 2017

Can you believe it? The year 2017 is coming to a close and what a year it has been in the email ecosystem. Email’s staying power continues to flex its muscles as a dynamic channel that can adapt to the ever-changing landscape of digital marketing. This past year saw many changes, trends, and announcements that […]

June 27, 2017

How the top 500 internet retailers collect email sign-ups (2017).

We’re back for year three of How the Top 500 Internet Retailers Collect Email Sign-ups (2017), where we analyze the email sign-up process of retailers, including how they incentivized sign-ups, what personal data they collected, and more. Included in this blog will be trend comparison over last year’s How the Top 500 Internet Retailers Collect […]

December 15, 2016

Top 100 Retailers’ Black Friday & Cyber Monday email experience (2016).

Welcome to 250ok’s Top 100 Retailers’ Black Friday & Cyber Monday Email Experience (2016). This blog is a collection of data and insights from around the industry and from our survey of the Top 100 Retailers. Forget the turkey, shoppers went FULL HAM during 2016’s Black Friday and Cyber Monday, spending $12.8 billion online in the US […]

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