June 16, 2015

How the top 500 internet retailers collect email sign-ups (2015).

We reviewed the top 500 internet retailers to analyze their email collection practices and sending habits. Check out some of the trends we discovered while analyzing over 1,000 websites owned by the internet’s top retailers.

May 15, 2015

Deliverability myth: Why you need to measure inbox placement.

It’s important to measure and compare your delivered rate to your inbox rate. What’s the difference? Let’s say your email service is reporting 90% deliverability with a 10% bounce rate. Then you run your campaign through your deliverability service and it reports the same 10% bounce/missing rate, but 72% inbox placement and 18% spam placement. Both look […]

May 12, 2015

The blueprint to a clean email reputation.

Your reputation is the most important factor in your ability to deliver mail, but the path to a clean reputation isn’t always clear. We’ve outlined some steps you can take to ensure that your mail gets delivered. 1. Proactively monitor blacklists ISPs and filtering companies commonly used third-party blacklists to filter mail and identify spam […]

May 7, 2015

21 ways to drive engagement with your email campaigns.

Before you send, use this checklist to drive more engagement and earn more revenue from your campaigns. Run your email through a free spam testing tool to check your content. This will help you identify potential email deliverability issues before you send. Your mailing list is likely 25% mobile users or more, so optimize your […]

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