July 18, 2019

Email Validation 101: What is it and why should I care?

We’ve partnered with the inimitable Lauren Meyer, Mailjet’s global VP of delivery & head of operations, North America, to bring you a series of blogs about validation, one of the most misunderstood yet incredibly powerful tools in an email marketer’s toolbox. We’ll start with the basics. What is List Validation? In short, list validation can […]

July 16, 2019

How has DMARC adoption evolved since 2018? It’s…complicated.

Guess who’s back, back again? It’s Matthew Vernhout, director of privacy at 250ok, with an all-new DMARC report for 2019! Tell a friend. Yes, this year we’re looking at how DMARC adoption rates fluctuated between our first glance at them in 2018 for a number of industries as well as taking a peek at different […]

July 10, 2019

Email Mythbusters: If my list is opt-in, I should get zero complaints.

At this point, we sound like a broken record but we’re 250ok with that. We think confirmed opt-in, or double opt-in, practice is the most basic standard for marketers to implement. If you’re asking someone to take an action to confirm their interest, and they do it, you can be relatively sure they’re in this […]

July 2, 2019

Email on Tap Episode 11, with Dan Deneweth, Senior Director, Strategic Services, Oracle

Ever wonder what the senior director of deliverability at Oracle thinks about best practices, trends, and rules of email? We sure do. That’s why Anthony Chiulli, 250ok’s director of product marketing, met with Dan Deneweth, senior director of strategic services (deliverability), to talk about those very things and more. It’s another great episode in our […]

June 25, 2019

What we know about the Google Postmaster Tools outage.

**Update, 6/26: It looks like GPT is back up and running!** Daily senders all over the world look at their email statistics according to how Google and Gmail users view their performance. From complaints to reputation data, these numbers are calculated and shared by Google with marketers through Google Postmaster Tools. However, on June 13, […]

June 20, 2019

Email on Tap Episode 10, with Lili Crowley, Postmaster, Verizon Media

Our newest video is a little longer than our previous episodes, but it is for a really great reason. Anthony Chiulli, 250ok’s director of product marketing, spent time with Lili Crowley, postmaster at Verizon Media, which includes well-known entities Verizon.net, AOL, and Yahoo, to shed light on a commonly misunderstood function of the email ecosystem. […]

June 19, 2019

Case Study: Furniture Row notes 10-15% increase in inbox placement.

Furniture Row Companies is one of the largest family-owned specialty home furnishings and bedding retailers. Operating more than 300+ stores across 30 states, Furniture Row is among America’s fastest growing furniture retailers. Jason Ullmer, email marketing manager at Furniture Row, was dealing with a low reputation at Gmail according to Google Postmaster Tools, despite using […]

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