November 19, 2018

The government mandated a strict DMARC policy for .gov domains. How did they do?

In October 2017, the Department of Homeland Security issued Binding Operational Directive 18-01 focused on securing the email and web traffic of the United States federal government. The highlights of this directive include enabling StartTLS to encrypt email traffic between networks, implementing email authentication standards for .gov domains (including SPF, DKIM, and DMARC at p=reject), […]

November 15, 2018

250ok Email Experts Series: DMARC to protect your brand and customers.

Our next entry in the 250ok Email Experts Series finds our experts discussing DMARC, a validation tool we hold in very high regard. Adoption of DMARC is growing across industries, and with the US government mandate that all federal agencies apply a p=reject DMARC policy by October 16 of this year, it’s clear this method […]

November 14, 2018

Deliverability 101: Brazil’s new privacy legislation is similar to the GDPR.

In August 2018, the Brazilian parliament passed Law No. 13,709, a new privacy law known as the Brazilian General Data Protection Law (GDPL), updating and amending the existing “Brazilian Internet Law” of 2014. This is another example of major global economies updating outdated privacy legislation to provide more consumer-favored legislation, similar to the GDPR. There […]

November 13, 2018

Poorly designed emails could cost you millions of dollars. But what does that really mean?

We partnered with the smart folks at Lab42 to research what people really think about marketing email. Do they like how they look on their preferred device? Do they prioritize the same design elements you do? If you’re not aligned with your recipients, you could end up sending unwanted, unsatisfying email. You know what that […]

November 9, 2018

The truth about Return Path Certification and Gmail.

Let’s face it: Working in email marketing can be a stressful job. A career in email marketing requires creativity, intellect, passion, and a lot of patience. Nothing can be more stressful for an email marketer than when deliverability issues arise, hindering the ability for brands to reach and engage with their customers in their inboxes. […]

November 8, 2018

How to properly use third-party data to grow your list.

There seems to be a lot of confusion and bad advice in the marketplace about growing email lists with the aid of third-party data sources. Some advice encourages you to rent or purchase data, then run it through an email validation service before your distribution to remove as much of the (potentially) bad stuff as […]

November 7, 2018

Deliverability 101: CAN-SPAM, the ghost of email past.

In the early 2000s, an anti-spam law was put in place to help curb the onslaught of unsolicited communications consumers were receiving on a daily basis, and to prevent a fragmented patchwork of legislation individually managed at a state level, potentially resulting in 50 different anti-spam laws for marketers to navigate. The resulting collaboration, effective […]

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