January 3, 2019

Prevent mail bombing to protect your reputation.

A new vector of abuse emerged in the email world, one that is hard for any individual brand to catch, but when targeted, the impact on reputation can be serious (Spamhaus-listed serious). It’s known as “mail bombing,” and it is an active and serious threat to both consumers and brands. Why is it so serious? […]

December 18, 2018

Alexa, read me my newest email.

The time has come, the future is now. Amazon recently announced an update to their popular Alexa voice assistant allowing you to ask “her” to read your emails to you. Here’s the big part: You can now ask her to respond or delete the message. When you ask Alexa to read email for you, she […]

December 13, 2018

250ok Email Experts Series: How to use email headers.

This is our last video in the Email Experts Series in 2018. To close us out, we’ll look at email headers and how best to use them to your advantage in your marketing email. All episodes in this series are available via mp3 on Soundcloud and Stitcher. You can see all our videos in one […]

December 10, 2018

GDPR Today and Tomorrow: A conversation with Simon McGarr, a data privacy lawyer.

As with all legislation, there is a certain amount of discomfort, misconceptions, and rumors that start to sound like sage advice as they become repeated, shared, and incorporated into the daily practices of those searching for a guiding light to lead them to compliance. But like a moth drawn to a flame, well-intending practitioners can […]

December 6, 2018

The Year in Email 2018

*Update: This article was featured on email influencer Jordie van Rijn’s emailmonday blog! To see it in action, plus a great round-up of other articles and thought leadership looking forward to the future of email, click here.* The Black Friday emails are deleted, marketers’ email lists are checked twice, we pretty much know which senders […]

December 5, 2018

Google introduces email annotations for Gmail promo tab.

The prospect of landing in Gmail’s promotion tab just got a little more enticing for email marketers. Google recently announced email annotations, designed to deliver more value for emails and marketers in the Gmail promotions tab. According to Google, email annotations “let you include images, deals, expirations dates, and other offers to help bring your […]

November 29, 2018

250ok Email Experts Series: An email industry review

We’re almost done with our 250ok Email Experts Series for the year! Our second-to-last roundtable discussion tackles the email industry as a whole. Use this review as a look into how you might need to adjust your email strategy, business strategy, marketing planning, and other 2019 initiatives to ensure your deliverability and reputation is up […]

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