November 20, 2019

Are inbox placement rates improving or declining across the world?

Do you know your inbox placement rate (IPR)? If you don’t, yikes, we really need to talk. But if you do, have you wondered how it compares against other senders? We’re always thinking about things like this, so we did a big data dump and jumped right into it. We looked at global IPR over […]

November 19, 2019

Email Experts Series: BIMI 101

We’re always working to stay innovative and at the very forefront of email technology. That’s why we’re proud to be a part of the Brand Indicators for Message Identification (BIMI) working group! However, since it’s a newer feature available only at a select number of mailbox providers right now, the requirements and benefits still aren’t […]

November 13, 2019

How do I seed test my triggered email?

Transactional or otherwise triggered email messages are likely some of the most important messages your organization sends to your clients or users. The definition of “triggered email” can vary, but for the purpose of this article, I’m going to refer to any type of message sent outside of a large-scale, “batch-and-blast” deployment, as triggered mail. […]

November 12, 2019

Ask LB: When should I be seed testing?

Hey LB, Now that I’ve got access to a seedlist testing tool, when should I actually test my seedlist? Is it best to test before, after, or during sending? What are your tips for getting the most out of seedlist testing? Uncertainly yours, Dr. When Hi Dr. When, This is a great question, and the […]

November 11, 2019

Hit the slopes, not the spam folder.

250ok is headquartered in Indianapolis. Needless to say, we don’t do a lot of skiing in these parts. Luckily, we are sponsoring MediaPost’s Email Insider Summit in Deer Valley, Utah, on December 8-11, meaning we get to share our email expertise while enjoying the beautiful scenery—probably not at the same time, but you never know, […]

November 7, 2019

250ok Design adds iOS 13 previews: iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max

As many of you may know, Apple released the new iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max devices in September, alongside its new operating system, iOS 13. There’s good news for email marketers: Aside from the introduction of Dark Mode, the form factors of the new iPhones are on par with the […]

November 6, 2019

Non-human interaction informing your deliverability? Read this.

Over the last year, the email industry’s seen a number of large-scale changes to the way we monitor email activity and deliverability data. The core principle of all this evolution boils down to something very simple: privacy. First, after a series of bombshell allegations of technology allowing both computers and humans to read personal emails […]

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