November 19, 2018

The government mandated a strict DMARC policy for .gov domains. How did they do?

In October 2017, the Department of Homeland Security issued Binding Operational Directive 18-01 focused on securing the email and web traffic of the United States federal government. The highlights of this directive include enabling StartTLS to encrypt email traffic between networks, implementing email authentication standards for .gov domains (including SPF, DKIM, and DMARC at p=reject), […]

August 7, 2018

DMARC adoption rates very low across most industries.

This year, we made it a priority to analyze the adoption of Domain-based Message Authentication, Reporting & Conformance (DMARC) in industries using email as a key means of communication and business growth. We looked at the domains of the SaaS 1000, top law firms, nonprofit organizations (NPOs), higher education institutions, top Chinese brands, and e-retailers […]

July 10, 2018

Navigate through the email jungle with the 250ok Deliverability Guide.

We get it. We’re email deliverability nerds, but you (likely) aren’t. If you are, that’s awesome and we should be pals. But if you’re not, that’s okay, we’re still here to support you in all your email efforts. How? By giving you the map you need to be confident you’re sending your marketing and transactional […]

May 15, 2018

Majority of top 100 law firms operate with ZERO DMARC policy in place.

Today 250ok published the latest in our DMARC adoption report series, DMARC Adoption Among the Top 100 Law Firms, revealing more than half (62%) of top global law firms use no DMARC policy to protect their clients and employees. While indexing higher in their DMARC usage than the SaaS 1000, global e-retailers and higher education […]

May 1, 2018

Only 4.6% of the top 100 Chinese brands use DMARC. Seriously!

250ok is excited to bring you another DMARC report, revealing some alarming findings about one of the top e-commerce industries in the entire world. Today we published a new report, DMARC Adoption Among Top Chinese Brands, shedding light on an embattled email landscape. China ranks second in the world for spreading email infections, and we […]

April 4, 2018

Our Global Benchmark Report reveals email deliverability is improving.

We love email. Like…a lot. So much so that we reviewed the historical reporting of nearly 1 million seed-based tests, using seed data within the 250ok Inbox tools and campaigns sent between 2016 and 2017, to illustrate email deliverability to our clients’ most important geographical regions. For newer senders who are unfamiliar with seed-based inbox […]

March 29, 2018

DMARC adoption troublingly low among colleges and universities around the world

Today 250ok published a comprehensive analysis of DMARC adoption at American, Canadian and European higher education institutions. Earlier, we reported the troubling findings in DMARC Adoption Among Top US Colleges and Universities (Q1 2018) indicating almost 90% of top-level .edu domains (also known as “root” domains) have no DMARC policy in place, leaving domains entirely […]

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