November 20, 2019

Are inbox placement rates improving or declining across the world?

Do you know your inbox placement rate (IPR)? If you don’t, yikes, we really need to talk. But if you do, have you wondered how it compares against other senders? We’re always thinking about things like this, so we did a big data dump and jumped right into it. We looked at global IPR over […]

July 16, 2019

How has DMARC adoption evolved since 2018? It’s…complicated.

Guess who’s back, back again? It’s Matthew Vernhout, director of privacy at 250ok, with an all-new DMARC report for 2019! Tell a friend. Yes, this year we’re looking at how DMARC adoption rates fluctuated between our first glance at them in 2018 for a number of industries as well as taking a peek at different […]

June 19, 2019

Case Study: Furniture Row notes 10-15% increase in inbox placement.

Furniture Row Companies is one of the largest family-owned specialty home furnishings and bedding retailers. Operating more than 300+ stores across 30 states, Furniture Row is among America’s fastest growing furniture retailers. Jason Ullmer, email marketing manager at Furniture Row, was dealing with a low reputation at Gmail according to Google Postmaster Tools, despite using […]

June 7, 2019

Case Study: Oceana uses 250ok to stay ahead of fundraising efforts during busiest times of year.

Oceana, the largest international non-profit organization dedicated solely to ocean conservation, needed a solution to help manage the performance and deliverability of their email program to meet fundraising goals. Oceana selected 250ok to deliver key insights and help drive the expected return from email. The access to email intelligence and the platform’s ease of use […]

May 21, 2019

Case Study: CareerBuilder reduces cost and increases success with 250ok

CareerBuilder provides cutting-edge services, including recruiting, employment screening, and human capital management empowering employment across the globe from Hello to Hire™. Gary Grimes, director, email and engagement, enlisted the help of 250ok’s full platform and Experts to ensure CareerBuilder’s emails were reliably hitting the inbox. See their full challenge and how 250ok rose to the […]

May 14, 2019

The 250ok Guide to Responsibly Migrating Email Service Providers (ESPs)

In 2017, we published the Email Service Provider (ESP) buyer’s journey. It’s one of our most popular blogs to this day. But in 2019, we find it’s not only about picking the right ESP to work with, but instead, understanding why you might need a new ESP in the first place. Surely many brands split […]

May 1, 2019

Usher in the dog days of summer with sizzling Memorial Day email!

Memorial Day is the unofficial start of summer, and brands like to remind people either to escape the heat by popping into their storefronts, or to continue looking like a vampire while shopping online at all hours of the night. They do this via email, naturally. We partnered with our friends at MailCharts to provide […]

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