We make our customers look like email marketing rockstars.

Recurring Consulting Services

Regardless if you're a 250ok software user or not, our email strategists work with you to build a customized solution for your email program. From set-up, to monitoring, to reporting, we do the heavy lifting that yields key insights so you achieve world-class performance.

One-Time Projects

Many of our recurring consulting services customers started off with a one-time project. Whether you have junk folder placement at Gmail, need an IP-warming strategy, or just want a deliverability audit, one-time projects are pain-free way to get started with 250ok Experts.

Deliverability Consulting & Services

Email Health Check

With a focus on business policies, the Deliverability Audit will provide a comprehensive report on the five pillars of your email program: compliance, infrastructure, content and design, reputation, and data hygiene.

Monitoring & Remediation

With our Deliverability Monitoring & Remediation Package, we detect and repair deliverability issues (blacklistings, feedback loops, etc.) to keep emails flowing to the recipient's inbox, and keep you generating revenue.

Audits for ESPs

Get a comprehensive report on the state of your ESP, including: internal documentation and procedures, customer vetting, sending infrastructure and practices, volume throttling, reputation monitoring, and more.

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Authentication, Privacy & Compliance

Certified privacy experts review your entire email program to ensure best practices.

Email Authentication

The Email Authentication Package includes a review of your IP and domain email authentication, including SPF and DKIM. We analyze your email headers and validate that the emails are signing both IP and domain authentication. We also provide you details and work with your IT department to get IP and domain authentication setup for your email marketing program.

DMARC Deployment & Monitoring

With the DMARC Deployment & Monitoring Package, we work with you and your IT department to set up the appropriate DNS records for DMARC. Afterwards, we start to collect data for your brand to help reduce the potential for spam and phishing. We provide easy-to-read reporting for you to see which IP addresses are sending out emails on behalf of your brand and domain.

Privacy & Compliance

The next step up from our Deliverability Audit is the Email Privacy & Compliance Package. Our deliverability and certified privacy experts will look at your privacy policy, data collection methods, retention and destruction practices to ensure compliance with Canada's Anti-Spam Law (CASL) and Europe's General Data Protection Regulation (GDPR) policies.

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Migrating From Return Path Certification

Receive a full vetting of Return Path Certification's actual impact on your current program and identify risks – if any exist – to consider as we migrate your program off Certification with no issues and onto the new standard of a best‐practice‐based deliverability model.



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Resources for #SeriousSenders


The Secret Lives of Postmasters: What do Postmasters see daily?

Some common questions Postmasters field from senders are, “What happens to all the Postmaster tickets we submit? Does anyone look at them? What’s even going on there?” Before coming to 250ok, I worked as an AOL Postmaster. So in short, I know some stuff, and I’m happy to share what I can. So, we could […]

Deliverability 101: What’s the difference between spam trap networks and sensor networks?

If you’ve read our Deliverability Guide, you already have some understanding of what spam traps are and how they operate. A collection of these is called a spam trap network. Similarly, we also touch upon sensor networks in our guide. Even to a seasoned email marketer, these concepts can become confusing. We’re not down with […]

Deliverability 101: The true story of email authentication.

We can’t really finish a conversation about DNS, subdomains, and IP addresses without naturally progressing into email authentication. Why? Authentication is made up of all of these topics and a little more. It’s a nice building block in the tower of responsible email marketing. In the early, Wild-West days of email marketing in the early […]




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