We make our customers look like email marketing rockstars.

Recurring Consulting Services

Regardless if you're a 250ok software user or not, our email strategists work with you to build a customized solution for your email program. From set-up, to monitoring, to reporting, we do the heavy lifting that yields key insights so you achieve world-class performance.

One-Time Projects

Many of our recurring consulting services customers started off with a one-time project. Whether you have junk folder placement at Gmail, need an IP-warming strategy, or just want a deliverability audit, one-time projects are pain-free way to get started with 250ok Experts.

Deliverability Consulting & Services

Email Health Check

With a focus on business policies, the Deliverability Audit will provide a comprehensive report on the five pillars of your email program: compliance, infrastructure, content and design, reputation, and data hygiene.

Monitoring & Remediation

With our Deliverability Monitoring & Remediation Package, we detect and repair deliverability issues (blacklistings, feedback loops, etc.) to keep emails flowing to the recipient's inbox, and keep you generating revenue.

Audits for ESPs

Get a comprehensive report on the state of your ESP, including: internal documentation and procedures, customer vetting, sending infrastructure and practices, volume throttling, reputation monitoring, and more.

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Authentication, Privacy & Compliance

Certified privacy experts review your entire email program to ensure best practices.

Email Authentication

The Email Authentication Package includes a review of your IP and domain email authentication, including SPF and DKIM. We analyze your email headers and validate that the emails are signing both IP and domain authentication. We also provide you details and work with your IT department to get IP and domain authentication setup for your email marketing program.

DMARC Deployment & Monitoring

With the DMARC Deployment & Monitoring Package, we work with you and your IT department to set up the appropriate DNS records for DMARC. Afterwards, we start to collect data for your brand to help reduce the potential for spam and phishing. We provide easy-to-read reporting for you to see which IP addresses are sending out emails on behalf of your brand and domain.

Privacy & Compliance

The next step up from our Deliverability Audit is the Email Privacy & Compliance Package. Our deliverability and certified privacy experts will look at your privacy policy, data collection methods, retention and destruction practices to ensure compliance with Canada's Anti-Spam Law (CASL) and Europe's General Data Protection Regulation (GDPR) policies.

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Migrating From Return Path Certification

Receive a full vetting of Return Path Certification's actual impact on your current program and identify risks – if any exist – to consider as we migrate your program off Certification with no issues and onto the new standard of a best‐practice‐based deliverability model.

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Resources for #SeriousSenders

Deliverability 101: Brazil’s new privacy legislation is similar to the GDPR.

In August 2018, the Brazilian parliament passed Law No. 13,709, a new privacy law known as the Brazilian General Data Protection Law (GDPL), updating and amending the existing “Brazilian Internet Law” of 2014. This is another example of major global economies updating outdated privacy legislation to provide more consumer-favored legislation, similar to the GDPR. There […]

Poorly designed emails could cost you millions of dollars. But what does that really mean?

We partnered with the smart folks at Lab42 to research what people really think about marketing email. Do they like how they look on their preferred device? Do they prioritize the same design elements you do? If you’re not aligned with your recipients, you could end up sending unwanted, unsatisfying email. You know what that […]

How to properly use third-party data to grow your list.

There seems to be a lot of confusion and bad advice in the marketplace about growing email lists with the aid of third-party data sources. Some advice encourages you to rent or purchase data, then run it through an email validation service before your distribution to remove as much of the (potentially) bad stuff as […]

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