Everything email, under one roof.

Achieve world-class email analysis and visibility, simply.


Global Trap Network

Tired of vague spam trap counts and lack of visibility? Don't be. With the 250ok trap network, get real-time access to a diverse set of data sources that deliver the value and visibility you need.

Abuse Desk, Reimagined

Monitor your network for abuse and fraudulent mailing activity, including phishing and spoofing, to protect your brand and customers. 250ok makes it easier than ever to keep your reputation and compliance intact.

The Complete Solution

Bounce processing. Suppression list building. Inbox testing. Blacklist monitoring. DMARC compliance. If it's a meaningful KPI, you can measure it in the 250ok interface.

Integrate your data and experience the holy grail of abuse desk tools.

Tap into your mail streams and gain insights you never imagined possible. Slice and dice hundreds of millions of data points with unparalleled speed at scale.

Improve Deliverability Ops

No more scanning message logs and dumping data into Excel. With 250ok's ESP integrations, you can load all of your customers and mailstreams into a single, unified view of email performance with lightning-fast filtering.



Drag, Drop, Resize, Personalize

Our custom dashboards and widgets include flexible configuration options including date ranges, chart display preferences, and more. Additionally, you can resize and reorder the widgets to organize them as you see fit.


Monitor your network effortlessly with automated alerts.

Live outside the app with custom email, SMS, Slack, HipChat, PagerDuty, and webhook alerts. Set it and forget it. Focus on what matters to you, free of pointless notifications.


Deliverability Ops

"We're having mail blocked in Asia lately."
If REGION ASIA delivery to MISSING is >=20% send EMAIL


Compliance Officer

"I want to know when we're having issues with DMARC compliance."
If MYDOMAIN.COM DMARC COMPLIANCE is <=90% send EMAIL


Campaign Specialist

"Notify me if a customer exceeds 10% spam placement at Gmail."
If ISP GMAIL delivery to SPAM is >=5% send SMS


Do you need email certification and panel data?

Old-school solutions to modern challenges are not a recipe for success. That's why we love debunking sender mythology — so you don't get burned.


Myth #1: Everyone Needs Email Panel Data!

No, everyone sending commercial email today already owns the most relevant panel in the world: the people they're sending mail to. With currently available panel offerings there is no statistical significance for most senders and the data is often misleading and hazardous given its severe biases.

Myth #2: Email Certification is a Smart Investment!

For most senders – not all – the juice is no longer worth the squeeze. Cert won't help you at Gmail, the largest mailbox provider in the world. Based on changes in the modern email landscape, 250ok customers combine best practices with expert services to achieve world-class performance.

Myth #3: Seedlist-based Inbox Testing is Dead!

While some vendors downplay the value of seedlist testing, do so at your own peril. Seeds are like spam traps: by the time the red flag goes up, there's already a problem. They are a critical component in testing perimeter defenses like blacklists, global spam filters, and reputation in general.

Resources for #SeriousSenders


See you at M3AAWG 48 in San Francisco!

A new decade and another M3AAWG! We’re excited to head back to San Francisco to kick off the event on February 17 with drinks. If you’re planning to be there, why don’t you come by to hang out with us? We’re hosting a party at The Wreck Room with our friends at Spamhaus, from 6-9 […]

What are our predictions for email marketing and deliverability in 2020?

Welcome back, friends. Happy to see you all again, this time in a brand new DECADE! We’ve been providing email analytics and advanced deliverability insight for quite some time now, but there’s nothing like the feeling of knowing we’re starting a new decade at the top of our game. But there is no rest for […]

You’re not seeing things. Gmail’s email filtering is a bit off lately.

Since the start of the new year, you may have noticed Gmail delivering emails to locations you’re not expecting. For instance, emails from mom in your promotions tab instead of the primary tab, your bank statement in the primary tab instead of updates, and so on. We’ve been contacted by several marketers asking if we’ve […]




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