Everything email, under one roof.

Achieve world-class email analysis and visibility, simply.


Global Trap Network

Tired of vague spam trap counts and lack of visibility? Don't be. With the 250ok trap network, get real-time access to a diverse set of data sources that deliver the value and visibility you need.

Abuse Desk, Reimagined

Monitor your network for abuse and fraudulent mailing activity, including phishing and spoofing, to protect your brand and customers. 250ok makes it easier than ever to keep your reputation and compliance intact.

The Complete Solution

Bounce processing. Suppression list building. Inbox testing. Blacklist monitoring. DMARC compliance. If it's a meaningful KPI, you can measure it in the 250ok interface.

Integrate your data and experience the holy grail of abuse desk tools.

Tap into your mail streams and gain insights you never imagined possible. Slice and dice hundreds of millions of data points with unparalleled speed at scale.

Improve Deliverability Ops

No more scanning message logs and dumping data into Excel. With 250ok's ESP integrations, you can load all of your customers and mailstreams into a single, unified view of email performance with lightning-fast filtering.



Drag, Drop, Resize, Personalize

Our custom dashboards and widgets include flexible configuration options including date ranges, chart display preferences, and more. Additionally, you can resize and reorder the widgets to organize them as you see fit.


Monitor your network effortlessly with automated alerts.

Live outside the app with custom email, SMS, Slack, HipChat, PagerDuty, and webhook alerts. Set it and forget it. Focus on what matters to you, free of pointless notifications.


Deliverability Ops

"We're having mail blocked in Asia lately."
If REGION ASIA delivery to MISSING is >=20% send EMAIL


Compliance Officer

"I want to know when we're having issues with DMARC compliance."
If MYDOMAIN.COM DMARC COMPLIANCE is <=90% send EMAIL


Campaign Specialist

"Notify me if a customer exceeds 10% spam placement at Gmail."
If ISP GMAIL delivery to SPAM is >=5% send SMS


Do you need email certification and panel data?

Old-school solutions to modern challenges are not a recipe for success. That's why we love debunking sender mythology — so you don't get burned.


Myth #1: Everyone Needs Email Panel Data!

No, everyone sending commercial email today already owns the most relevant panel in the world: the people they're sending mail to. With currently available panel offerings there is no statistical significance for most senders and the data is often misleading and hazardous given its severe biases.

Myth #2: Email Certification is a Smart Investment!

For most senders – not all – the juice is no longer worth the squeeze. Cert won't help you at Gmail, the largest mailbox provider in the world. Based on changes in the modern email landscape, 250ok customers combine best practices with expert services to achieve world-class performance.

Myth #3: Seedlist-based Inbox Testing is Dead!

While some vendors downplay the value of seedlist testing, do so at your own peril. Seeds are like spam traps: by the time the red flag goes up, there's already a problem. They are a critical component in testing perimeter defenses like blacklists, global spam filters, and reputation in general.

Resources for #SeriousSenders


What we know about the Google Postmaster Tools outage.

**Update, 6/26: It looks like GPT is back up and running!** Daily senders all over the world look at their email statistics according to how Google and Gmail users view their performance. From complaints to reputation data, these numbers are calculated and shared by Google with marketers through Google Postmaster Tools. However, on June 13, […]

Email on Tap Episode 10, with Lili Crowley, Postmaster, Verizon Media

Our newest video is a little longer than our previous episodes, but it is for a really great reason. Anthony Chiulli, 250ok’s director of product marketing, spent time with Lili Crowley, postmaster at Verizon Media, which includes well-known entities Verizon.net, AOL, and Yahoo, to shed light on a commonly misunderstood function of the email ecosystem. […]

Case Study: Furniture Row notes 10-15% increase in inbox placement.

Furniture Row Companies is one of the largest family-owned specialty home furnishings and bedding retailers. Operating more than 300+ stores across 30 states, Furniture Row is among America’s fastest growing furniture retailers. Jason Ullmer, email marketing manager at Furniture Row, was dealing with a low reputation at Gmail according to Google Postmaster Tools, despite using […]




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