Everything email, under one roof.

Achieve world-class email analysis and visibility, simply.


Global Trap Network

Tired of vague spam trap counts and lack of visibility? Don't be. With the 250ok trap network, get real-time access to a diverse set of data sources that deliver the value and visibility you need.

Abuse Desk, Reimagined

Monitor your network for abuse and fraudulent mailing activity, including phishing and spoofing, to protect your brand and customers. 250ok makes it easier than ever to keep your reputation and compliance intact.

The Complete Solution

Bounce processing. Suppression list building. Inbox testing. Blacklist monitoring. DMARC compliance. If it's a meaningful KPI, you can measure it in the 250ok interface.

Integrate your data and experience the holy grail of abuse desk tools.

Tap into your mail streams and gain insights you never imagined possible. Slice and dice hundreds of millions of data points with unparalleled speed at scale.

Improve Deliverability Ops

No more scanning message logs and dumping data into Excel. With 250ok's ESP integrations, you can load all of your customers and mailstreams into a single, unified view of email performance with lightning-fast filtering.



Drag, Drop, Resize, Personalize

Our custom dashboards and widgets include flexible configuration options including date ranges, chart display preferences, and more. Additionally, you can resize and reorder the widgets to organize them as you see fit.


Monitor your network effortlessly with automated alerts.

Live outside the app with custom email, SMS, Slack, HipChat, PagerDuty, and webhook alerts. Set it and forget it. Focus on what matters to you, free of pointless notifications.


Deliverability Ops

"We're having mail blocked in Asia lately."
If REGION ASIA delivery to MISSING is >=20% send EMAIL


Compliance Officer

"I want to know when we're having issues with DMARC compliance."
If MYDOMAIN.COM DMARC COMPLIANCE is <=90% send EMAIL


Campaign Specialist

"Notify me if a customer exceeds 10% spam placement at Gmail."
If ISP GMAIL delivery to SPAM is >=5% send SMS


Do you need email certification and panel data?

Old-school solutions to modern challenges are not a recipe for success. That's why we love debunking sender mythology — so you don't get burned.


Myth #1: Everyone Needs Email Panel Data!

No, everyone sending commercial email today already owns the most relevant panel in the world: the people they're sending mail to. With currently available panel offerings there is no statistical significance for most senders and the data is often misleading and hazardous given its severe biases.

Myth #2: Email Certification is a Smart Investment!

For most senders – not all – the juice is no longer worth the squeeze. Cert won't help you at Gmail, the largest mailbox provider in the world. Based on changes in the modern email landscape, 250ok customers combine best practices with expert services to achieve world-class performance.

Myth #3: Seedlist-based Inbox Testing is Dead!

While some vendors downplay the value of seedlist testing, do so at your own peril. Seeds are like spam traps: by the time the red flag goes up, there's already a problem. They are a critical component in testing perimeter defenses like blacklists, global spam filters, and reputation in general.

Resources for #SeriousSenders


We’re BACK! Email Experts Series presents: Gmail Tips & Tricks

Last year, we brought together our (smaller) team of email experts to discuss some of the most talked about aspects of the email industry. We called those videos our Email Experts Series. It was a fun time, we reminisce about it regularly. So it was only natural we relive the glory days for another season! […]

250ok will be at the Edge of the Inbox!

We’re ready to step to the very Edge of the Inbox… BrightWave’s newest event, of course! We have a long and happy partnership with BrightWave, so we’re thrilled to support a new event in Dallas on October 23 in which the brightest minds in email will gather to discuss innovation, share ideas, and build bonds. […]

You’re using a shared email tracking pixel. Will this tank your reputation?

Perhaps you knew this already, but maybe you didn’t: in some cases, Return Path supplies a shared URL in the tracking pixel it uses for engagement analytics. Much like the same discussion you see around dedicated versus shared IP environments, there’s a lot to consider when you turn over your sending reputation to people outside […]




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