Automate your deliverability monitoring.

Custom Alert Rules

Create any number of custom alerts to monitor what matters to you. Similar to CRM rules, 250ok Alerts trigger automated messages based on sets of custom rules you define, at the frequency of your choosing.

Email, SMS, Apps & Webhooks

Depending on the severity or seriousness of your alert, you can configure notifications to send you an email, SMS, Slack, HipChat, PagerDuty, or webhook message to directly integrate the alert into a third-party application.

Adjustable Schedules

Not every notification is of "right now" importance, so you have the flexibility of defining how often you wish you receive alerts: immediately, daily, every X hours, or on a custom schedule.

Alerts for everyone: If this, alert that.


Deliverability Ops

"We're having mail blocked in Asia lately."
If REGION ASIA delivery to MISSING is >=20% send EMAIL


Compliance Officer

"I want to know when we're having issues with DMARC compliance."
If MYDOMAIN.COM DMARC COMPLIANCE is <=90% send EMAIL


Campaign Specialist

"Gmail accounts for 25% of our list. Immediately notify me of high spam placement."
If ISP GMAIL delivery to SPAM is >=5% send SMS


Reseller

"I want to automatically increase my child account allowance."
If CHILD ACCOUNT PRODUCT usage is >=90% send WEBHOOK, EMAIL

Resources for #SeriousSenders


Deliverability 101: Monitoring Blacklists and Spam Traps

Email blacklists and spam traps aren’t new, so whether you’re an email veteran or just getting started, you have probably heard of blacklists. You may have even heard of spam traps. However, few people have a true understanding of what they actually are, how they work, or how a sender should monitor them. Join them: […]

Deliverability 101: What is an IP address?

After our exploration into DNS, IP addresses were mentioned several times and I started thinking, “Maybe I need to explain IP addresses in more detail.” So here we are. What are IP addresses? An Internet Protocol (IP) address is a number assigned to any device connected to the internet. When sending email, internet service providers […]

DMARC adoption rates very low across most industries.

This year, we made it a priority to analyze the adoption of Domain-based Message Authentication, Reporting & Conformance (DMARC) in industries using email as a key means of communication and business growth. We looked at the domains of the SaaS 1000, top law firms, nonprofit organizations (NPOs), higher education institutions, top Chinese brands, and e-retailers […]




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