Automate your deliverability monitoring.

Custom Alert Rules

Create any number of custom alerts to monitor what matters to you. Similar to CRM rules, 250ok Alerts trigger automated messages based on sets of custom rules you define, at the frequency of your choosing.

Email, SMS, Apps & Webhooks

Depending on the severity or seriousness of your alert, you can configure notifications to send you an email, SMS, Slack, HipChat, PagerDuty, or webhook message to directly integrate the alert into a third-party application.

Adjustable Schedules

Not every notification is of "right now" importance, so you have the flexibility of defining how often you wish you receive alerts: immediately, daily, every X hours, or on a custom schedule.

Alerts for everyone: If this, alert that.


Deliverability Ops

"We're having mail blocked in Asia lately."
If REGION ASIA delivery to MISSING is >=20% send EMAIL


Compliance Officer

"I want to know when we're having issues with DMARC compliance."
If MYDOMAIN.COM DMARC COMPLIANCE is <=90% send EMAIL


Campaign Specialist

"Gmail accounts for 25% of our list. Immediately notify me of high spam placement."
If ISP GMAIL delivery to SPAM is >=5% send SMS


Reseller

"I want to automatically increase my child account allowance."
If CHILD ACCOUNT PRODUCT usage is >=90% send WEBHOOK, EMAIL

Resources for #SeriousSenders


Deliverability 101: Be a reputation hero!

In the dark and grimy streets of Email-Marketopolis lurks a sinister presence. The very name strikes terror in the hearts of all citizens — Email Reputatron! …Ok, so maybe there’s no evil artifact or space lizards trying to take over. …Ok maybe there’s nothing really nefarious at all. That was a little dramatic, but there’s […]

But what ARE the new Gmail features?

Surprise! We split this Gmail redesign launch into two parts, for easy digestion (yum). Here we’ll look at the actual changes from a features perspective. If you want commentary on its potential impact, head over here for my thoughts. Now, on to the good stuff… Offline mode: Replaces the Gmail Offline Chrome app. Users will […]

What marketers should know about the new, redesigned Gmail.

2018 has been nothing short of an electrifying year for Google’s Gmail. While Google celebrated its 20th anniversary on September 28, its flagship mail product Gmail marked its 14th year of existence last April. In fact, when Gmail was launched on April 1, 2004, many thought it was a stunt, a part of Google’s popular […]




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