Automate your deliverability monitoring.

Custom Alert Rules

Create any number of custom alerts to monitor what matters to you. Similar to CRM rules, 250ok Alerts trigger automated messages based on sets of custom rules you define, at the frequency of your choosing.

Email, SMS, Apps & Webhooks

Depending on the severity or seriousness of your alert, you can configure notifications to send you an email, SMS, Slack, HipChat, PagerDuty, or webhook message to directly integrate the alert into a third-party application.

Adjustable Schedules

Not every notification is of "right now" importance, so you have the flexibility of defining how often you wish you receive alerts: immediately, daily, every X hours, or on a custom schedule.

Alerts for everyone: If this, alert that.


Deliverability Ops

"We're having mail blocked in Asia lately."
If REGION ASIA delivery to MISSING is >=20% send EMAIL


Compliance Officer

"I want to know when we're having issues with DMARC compliance."
If MYDOMAIN.COM DMARC COMPLIANCE is <=90% send EMAIL


Campaign Specialist

"Gmail accounts for 25% of our list. Immediately notify me of high spam placement."
If ISP GMAIL delivery to SPAM is >=5% send SMS


Reseller

"I want to automatically increase my child account allowance."
If CHILD ACCOUNT PRODUCT usage is >=90% send WEBHOOK, EMAIL

Resources for #SeriousSenders


How has DMARC adoption evolved since 2018? It’s…complicated.

Guess who’s back, back again? It’s Matthew Vernhout, director of privacy at 250ok, with an all-new DMARC report for 2019! Tell a friend. Yes, this year we’re looking at how DMARC adoption rates fluctuated between our first glance at them in 2018 for a number of industries as well as taking a peek at different […]

Email Mythbusters: If my list is opt-in, I should get zero complaints.

At this point, we sound like a broken record but we’re 250ok with that. We think confirmed opt-in, or double opt-in, practice is the most basic standard for marketers to implement. If you’re asking someone to take an action to confirm their interest, and they do it, you can be relatively sure they’re in this […]

What we know about the Google Postmaster Tools outage.

**Update, 6/26: It looks like GPT is back up and running!** Daily senders all over the world look at their email statistics according to how Google and Gmail users view their performance. From complaints to reputation data, these numbers are calculated and shared by Google with marketers through Google Postmaster Tools. However, on June 13, […]




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