Automate your deliverability monitoring.

Custom Alert Rules

Create any number of custom alerts to monitor what matters to you. Similar to CRM rules, 250ok Alerts trigger automated messages based on sets of custom rules you define, at the frequency of your choosing.

Email, SMS, Apps & Webhooks

Depending on the severity or seriousness of your alert, you can configure notifications to send you an email, SMS, Slack, HipChat, PagerDuty, or webhook message to directly integrate the alert into a third-party application.

Adjustable Schedules

Not every notification is of "right now" importance, so you have the flexibility of defining how often you wish you receive alerts: immediately, daily, every X hours, or on a custom schedule.

Alerts for everyone: If this, alert that.


Deliverability Ops

"We're having mail blocked in Asia lately."
If REGION ASIA delivery to MISSING is >=20% send EMAIL


Compliance Officer

"I want to know when we're having issues with DMARC compliance."
If MYDOMAIN.COM DMARC COMPLIANCE is <=90% send EMAIL


Campaign Specialist

"Gmail accounts for 25% of our list. Immediately notify me of high spam placement."
If ISP GMAIL delivery to SPAM is >=5% send SMS


Reseller

"I want to automatically increase my child account allowance."
If CHILD ACCOUNT PRODUCT usage is >=90% send WEBHOOK, EMAIL

Resources for #SeriousSenders


More than 90% of US and UK nonprofits and their email recipients are highly susceptible to fraud.

The latest installment in 250ok’s Domain-based Message Authentication, Reporting & Conformance (DMARC) adoption reports brings us some truly shocking and disturbing findings: Nearly 95% of US-based nonprofit organizations (NPOs) have no DMARC policy to protect their email recipients from fraud. We also analyzed UK-based NPOs and found they fared only marginally better, with almost 93% […]

Free your July 4th marketing emails from bad design!

We want YOU to send better marketing emails for your Fourth of July sales. Why? Because what’s more American than driving holiday revenue? Thus, we are back again with more help from MailCharts to bring you a 2017 look-back to inform your 2018 campaigns. Together we looked at 1007 emails mentioning variants of “July 4th” […]

The new email authentication frontier: Brand Indicators for Message Identification (BIMI).

Over the last decade or so, marketers have been hard at work implementing Sender Policy Framework (SPF) and DomainKeys Identified Mail (DKIM), and many have started down the road of implementing Domain-based Message Authentication, Reporting and Conformance (DMARC). But we never sleep on email, so we’re excited by the prospect of an additional frontier of […]




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