|Compare campaigns, devices, clients, and geolocation|
|Multivariate filtering for slicing and dicing data|
|Custom properties and parameters tracking|
|Recipient-level reporting and activity history|
|Segmentation and risk profiling based on engagement|
|Automated pixel creation|
|Unlimited volume and scalability|
Go beyond open and click rates by integrating real-time data directly from your mail streams to understand when, how, and why customers are engaging with your content.
Get a single, unified view of email performance. An industry-first, customers can now monitor for changes in delivery stemming from deferrals, bounces, and drops in engagement.
The days of glorified read-only reports are over. Now you can slice and dice data to segment important groups of recipients matching any combination of demographics and filters.
Track custom properties and parameters, such as age, gender, location, and [enter anything here], to better identify and segment your recipients for targeting and analysis.
Audience Explorer allows you to follow the recipient's journey in unparalleled detail. Know when someone is likely to open your email or when they're at risk of disengaging.
Last year, we brought together our (smaller) team of email experts to discuss some of the most talked about aspects of the email industry. We called those videos our Email Experts Series. It was a fun time, we reminisce about it regularly. So it was only natural we relive the glory days for another season! […]
We’re ready to step to the very Edge of the Inbox… BrightWave’s newest event, of course! We have a long and happy partnership with BrightWave, so we’re thrilled to support a new event in Dallas on October 23 in which the brightest minds in email will gather to discuss innovation, share ideas, and build bonds. […]
Perhaps you knew this already, but maybe you didn’t: in some cases, Return Path supplies a shared URL in the tracking pixel it uses for engagement analytics. Much like the same discussion you see around dedicated versus shared IP environments, there’s a lot to consider when you turn over your sending reputation to people outside […]