Nothing compares to 250ok.



Us Them
Compare campaigns, devices, clients, and geolocation
Multivariate filtering for slicing and dicing data
Custom properties and parameters tracking
ESP Integrations
Recipient-level reporting and activity history
Segmentation and risk profiling based on engagement
Automated pixel creation
Unlimited volume and scalability

Truly understand your email performance.



Powerful Real-Time Tracking

Go beyond open and click rates by integrating real-time data directly from your mail streams to understand when, how, and why customers are engaging with your content.



Holistic Performance

Get a single, unified view of email performance. An industry-first, customers can now monitor for changes in delivery stemming from deferrals, bounces, and drops in engagement.



Advanced Filtering & Segmentation

The days of glorified read-only reports are over. Now you can slice and dice data to segment important groups of recipients matching any combination of demographics and filters.



Custom Parameters

Track custom properties and parameters, such as age, gender, location, and [enter anything here], to better identify and segment your recipients for targeting and analysis.

Audience Explorer

Audience Explorer allows you to follow the recipient's journey in unparalleled detail. Know when someone is likely to open your email or when they're at risk of disengaging.




Resources for #SeriousSenders


Seedlist-based inbox monitoring 250ok Return Path eDataSource

Seedlist-Based Inbox Monitoring the Right Way

When sending commercial email, it’s important to understand what’s likely to happen the next time you send to a recipient at a particular mailbox provider. Are your messages hitting SPAM at Yahoo! or going missing at Comcast? Are you sacrificing ROI because you lack the proper visibility into performance? Seedlist-based inbox monitoring is a key […]

IP and Domain Warming, a Medieval Perspective

Marketers are often confused about the point of IP and domain warming, and they end up wondering: “Everything is authenticated, and I’m not using a blacklisted IP, so what’s the problem?” In short: senders who blast to their entire list without history look like spammers. Internet service providers (ISPs) can choose what to accept or […]

The Truth About Email Panel Data

We’re often asked about our stance on the use of email panel data. As senders, we want additional data points, visibility, and signals. In a perfect world, email panel data would enable marketers to compare their engagement to that of their competitors within a contextually relevant group of subscribers. Collected ethically and without bias, this […]




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