Nothing compares to 250ok.



Us Them
Compare campaigns, devices, clients, and geolocation
Multivariate filtering for slicing and dicing data
Custom properties and parameters tracking
ESP Integrations
Recipient-level reporting and activity history
Segmentation and risk profiling based on engagement
Automated pixel creation
Unlimited volume and scalability

Truly understand your email performance.



Powerful Real-Time Tracking

Go beyond open and click rates by integrating real-time data directly from your mail streams to understand when, how, and why customers are engaging with your content.



Holistic Performance

Get a single, unified view of email performance. An industry-first, customers can now monitor for changes in delivery stemming from deferrals, bounces, and drops in engagement.



Advanced Filtering & Segmentation

The days of glorified read-only reports are over. Now you can slice and dice data to segment important groups of recipients matching any combination of demographics and filters.



Custom Parameters

Track custom properties and parameters, such as age, gender, location, and [enter anything here], to better identify and segment your recipients for targeting and analysis.

Audience Explorer

Audience Explorer allows you to follow the recipient's journey in unparalleled detail. Know when someone is likely to open your email or when they're at risk of disengaging.




Resources for #SeriousSenders


Deliverability 101: Brazil’s new privacy legislation is similar to the GDPR.

In August 2018, the Brazilian parliament passed Law No. 13,709, a new privacy law known as the Brazilian General Data Protection Law (GDPL), updating and amending the existing “Brazilian Internet Law” of 2014. This is another example of major global economies updating outdated privacy legislation to provide more consumer-favored legislation, similar to the GDPR. There […]

Poorly designed emails could cost you millions of dollars. But what does that really mean?

We partnered with the smart folks at Lab42 to research what people really think about marketing email. Do they like how they look on their preferred device? Do they prioritize the same design elements you do? If you’re not aligned with your recipients, you could end up sending unwanted, unsatisfying email. You know what that […]

How to properly use third-party data to grow your list.

There seems to be a lot of confusion and bad advice in the marketplace about growing email lists with the aid of third-party data sources. Some advice encourages you to rent or purchase data, then run it through an email validation service before your distribution to remove as much of the (potentially) bad stuff as […]




Ready to get started?