Nothing compares to 250ok.



Us Them
Compare campaigns, devices, clients, and geolocation
Multivariate filtering for slicing and dicing data
Custom properties and parameters tracking
ESP Integrations
Recipient-level reporting and activity history
Segmentation and risk profiling based on engagement
Automated pixel creation
Unlimited volume and scalability

Truly understand your email performance.



Powerful Real-Time Tracking

Go beyond open and click rates by integrating real-time data directly from your mail streams to understand when, how, and why customers are engaging with your content.



Holistic Performance

Get a single, unified view of email performance. An industry-first, customers can now monitor for changes in delivery stemming from deferrals, bounces, and drops in engagement.



Advanced Filtering & Segmentation

The days of glorified read-only reports are over. Now you can slice and dice data to segment important groups of recipients matching any combination of demographics and filters.



Custom Parameters

Track custom properties and parameters, such as age, gender, location, and [enter anything here], to better identify and segment your recipients for targeting and analysis.

Audience Explorer

Audience Explorer allows you to follow the recipient's journey in unparalleled detail. Know when someone is likely to open your email or when they're at risk of disengaging.




Resources for #SeriousSenders


What we know about the Google Postmaster Tools outage.

**Update, 6/26: It looks like GPT is back up and running!** Daily senders all over the world look at their email statistics according to how Google and Gmail users view their performance. From complaints to reputation data, these numbers are calculated and shared by Google with marketers through Google Postmaster Tools. However, on June 13, […]

Email on Tap Episode 10, with Lili Crowley, Postmaster, Verizon Media

Our newest video is a little longer than our previous episodes, but it is for a really great reason. Anthony Chiulli, 250ok’s director of product marketing, spent time with Lili Crowley, postmaster at Verizon Media, which includes well-known entities Verizon.net, AOL, and Yahoo, to shed light on a commonly misunderstood function of the email ecosystem. […]

Case Study: Furniture Row notes 10-15% increase in inbox placement.

Furniture Row Companies is one of the largest family-owned specialty home furnishings and bedding retailers. Operating more than 300+ stores across 30 states, Furniture Row is among America’s fastest growing furniture retailers. Jason Ullmer, email marketing manager at Furniture Row, was dealing with a low reputation at Gmail according to Google Postmaster Tools, despite using […]




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