|Compare campaigns, devices, clients, and geolocation|
|Multivariate filtering for slicing and dicing data|
|Custom properties and parameters tracking|
|Recipient-level reporting and activity history|
|Segmentation and risk profiling based on engagement|
|Automated pixel creation|
|Unlimited volume and scalability|
Go beyond open and click rates by integrating real-time data directly from your mail streams to understand when, how, and why customers are engaging with your content.
Get a single, unified view of email performance. An industry-first, customers can now monitor for changes in delivery stemming from deferrals, bounces, and drops in engagement.
The days of glorified read-only reports are over. Now you can slice and dice data to segment important groups of recipients matching any combination of demographics and filters.
Track custom properties and parameters, such as age, gender, location, and [enter anything here], to better identify and segment your recipients for targeting and analysis.
Audience Explorer allows you to follow the recipient's journey in unparalleled detail. Know when someone is likely to open your email or when they're at risk of disengaging.
PeopleConnect, an online social networking service comprised of two products, Classmates and Intelius, uses an in-house solution to send email rather than an email service provider (ESP). 250ok’s all-in-one platform allowed Lori Deregt, marketing manager, to holistically manage Intelius from a single-point solution and customize the dashboard to focus on what she cares about most. […]
One of the most common questions reported by our users is also one of the most maddening to experience as a sender: A campaign is showing as 100% missing. What does this mean? Is this test still processing? Did everyone drop this? More to the point; what value does this even offer? After all, how […]
Anthony Chiulli, 250ok’s director of product marketing, conducted one more interview while at Shoptalk in Las Vegas! He spoke to Kandice Carlson, retail solutions product marketing, Google Cloud on the exhibit hall floor. Anthony and Kandice discussed the ever-buzzy AI and machine learning technology as it can apply to marketing, how brands successfully connect with […]