Nothing compares to 250ok.



Us Them
Compare campaigns, devices, clients, and geolocation
Multivariate filtering for slicing and dicing data
Custom properties and parameters tracking
ESP Integrations
Recipient-level reporting and activity history
Segmentation and risk profiling based on engagement
Automated pixel creation
Unlimited volume and scalability

Truly understand your email performance.



Powerful Real-Time Tracking

Go beyond open and click rates by integrating real-time data directly from your mail streams to understand when, how, and why customers are engaging with your content.



Holistic Performance

Get a single, unified view of email performance. An industry-first, customers can now monitor for changes in delivery stemming from deferrals, bounces, and drops in engagement.



Advanced Filtering & Segmentation

The days of glorified read-only reports are over. Now you can slice and dice data to segment important groups of recipients matching any combination of demographics and filters.



Custom Parameters

Track custom properties and parameters, such as age, gender, location, and [enter anything here], to better identify and segment your recipients for targeting and analysis.

Audience Explorer

Audience Explorer allows you to follow the recipient's journey in unparalleled detail. Know when someone is likely to open your email or when they're at risk of disengaging.




Resources for #SeriousSenders


See you at M3AAWG 48 in San Francisco!

A new decade and another M3AAWG! We’re excited to head back to San Francisco to kick off the event on February 17 with drinks. If you’re planning to be there, why don’t you come by to hang out with us? We’re hosting a party at The Wreck Room with our friends at Spamhaus, from 6-9 […]

What are our predictions for email marketing and deliverability in 2020?

Welcome back, friends. Happy to see you all again, this time in a brand new DECADE! We’ve been providing email analytics and advanced deliverability insight for quite some time now, but there’s nothing like the feeling of knowing we’re starting a new decade at the top of our game. But there is no rest for […]

You’re not seeing things. Gmail’s email filtering is a bit off lately.

Since the start of the new year, you may have noticed Gmail delivering emails to locations you’re not expecting. For instance, emails from mom in your promotions tab instead of the primary tab, your bank statement in the primary tab instead of updates, and so on. We’ve been contacted by several marketers asking if we’ve […]




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