Nothing compares to 250ok.



Us Them
Compare campaigns, devices, clients, and geolocation
Multivariate filtering for slicing and dicing data
Custom properties and parameters tracking
ESP Integrations
Recipient-level reporting and activity history
Segmentation and risk profiling based on engagement
Automated pixel creation
Unlimited volume and scalability

Truly understand your email performance.



Powerful Real-Time Tracking

Go beyond open and click rates by integrating real-time data directly from your mail streams to understand when, how, and why customers are engaging with your content.



Holistic Performance

Get a single, unified view of email performance. An industry-first, customers can now monitor for changes in delivery stemming from deferrals, bounces, and drops in engagement.



Advanced Filtering & Segmentation

The days of glorified read-only reports are over. Now you can slice and dice data to segment important groups of recipients matching any combination of demographics and filters.



Custom Parameters

Track custom properties and parameters, such as age, gender, location, and [enter anything here], to better identify and segment your recipients for targeting and analysis.

Audience Explorer

Audience Explorer allows you to follow the recipient's journey in unparalleled detail. Know when someone is likely to open your email or when they're at risk of disengaging.




Resources for #SeriousSenders


Seven design tips and trends email marketers should keep in mind.

*Editor’s Note: We’re super excited to bring you a guest post from Katie White, Associate Director, Travel & Hospitality, Media and Telco at Movable Ink. For more information about Movable Ink, click here.* A picture has always been worth a thousand words, but these days, we’ve entered an era in which visuals are becoming our preferred […]

250ok awarded SOC 2 Type II Certification.

We hope you don’t mind a quick change in our regularly scheduled programming, because we’ve got some super nerdy news to share: We’re incredibly honored to announce the completion of our Service Organization Control (SOC) 2 Type II audit. That’s right, y’all; we’re certified up in here, and we passed with flying colors. What is […]

Prevent mail bombing to protect your reputation.

A new vector of abuse emerged in the email world, one that is hard for any individual brand to catch, but when targeted, the impact on reputation can be serious (Spamhaus-listed serious). It’s known as “mail bombing,” and it is an active and serious threat to both consumers and brands. Why is it so serious? […]




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