|Compare campaigns, devices, clients, and geolocation|
|Multivariate filtering for slicing and dicing data|
|Custom properties and parameters tracking|
|Recipient-level reporting and activity history|
|Segmentation and risk profiling based on engagement|
|Automated pixel creation|
|Unlimited volume and scalability|
Go beyond open and click rates by integrating real-time data directly from your mail streams to understand when, how, and why customers are engaging with your content.
Get a single, unified view of email performance. An industry-first, customers can now monitor for changes in delivery stemming from deferrals, bounces, and drops in engagement.
The days of glorified read-only reports are over. Now you can slice and dice data to segment important groups of recipients matching any combination of demographics and filters.
Track custom properties and parameters, such as age, gender, location, and [enter anything here], to better identify and segment your recipients for targeting and analysis.
Audience Explorer allows you to follow the recipient's journey in unparalleled detail. Know when someone is likely to open your email or when they're at risk of disengaging.
Today 250ok published the latest in our DMARC adoption report series, DMARC Adoption Among the Top 100 Law Firms, revealing more than half (62%) of top global law firms use no DMARC policy to protect their clients and employees. While indexing higher in their DMARC usage than the SaaS 1000, global e-retailers and higher education […]
Well, it’s official. Very early this morning, the Google team officially announced what we’ve been whispering about in the hallways since we heard the first rumblings of change. Gmail is getting a redesign. Lots of the early speculation and leaks were correct, so we’re happy to report we’re here to confirm the new functionalities and […]
Canada’s anti-spam law (CASL) announced their first international “undertaking,” or violation of their legislation with an agreed-upon remedy. Ancestry Ireland Unlimited Company, which is Ancestry’s international HQ, violated Subsection 3(2) of the Electronic Commerce Protection Regulations (CRTC) (CRTC Regulations), which “stipulates that the unsubscribe mechanism set out in paragraph 6(2)(c) of the Act must be […]