Since an estimated 85% of incoming mail is considered abusive, mailbox providers have been forced to apply aggressive measures to deter spam and protect their customers. As a result, legitimate senders need sophisticated real-time tools to help them land in the inbox and know when they don’t. Emails that don't reach the inbox are wasted opportunities.
Measure your inbox placement, not just deliverability.
With Inbox Informant, we focus on tracking this “last mile” of delivery and identifying revenue-impacting issues in real-time to ensure your return on investment. With all of the time, effort and money you’ve invested in your email program, can you afford not to know how your messages are handled?
What sets 250ok apart?
Innovative Monitoring Tools
Is your mail reaching your recipients, landing in the spam folder, or being blocked entirely? Is SPF or DKIM failing? Inbox Informant provides the visibility you need to understand where your mail is going and why.
Personalized Seed Testing
While most traditional seed testing tools treat all receiving mailboxes as equals, 250ok’s suite is individually tailored to your outbound mail stream to provide unprecedented accuracy.
Inbox Informant provides unparalleled international seed coverage to track inbox placement around the world and deliver real-time feedback to help you pinpoint deliverability issues and take corrective action.
250ok’s reporting engine provides total flexibility to break down your deliverability by campaign, ISP, region, date, and more. You can build any number of custom reports and dashboards to track what matters to you.
Our Alert Center provides absolute flexibility in customizing your alerts to track your most important email metrics. You can set up custom SMS and email notifications to bring critical issues to your attention as they happen.
Measuring inbox placement is just one important piece of the equation. Inbox Informant’s campaign diagnostics provide insight into authentication issues, deliverability trends, and ISP-specific feedback to identify problems at the source and help you take corrective action.