That's why we've innovated seedlist testing with the Seedlist Optimizer. An industry first, the optimizer analyzes and identifies the composition of your mailing list to personalize your seed testing around your outbound mail stream.
By uploading a segment of your mailing list, you can now receive a personalized, weighted seedlist for more accurate deliverability testing. You may find that the majority of your list goes to the "Big 4" global ISPs such as Gmail, Apple, AOL, and Hotmail. In fact, many of our customers are sending about 25% of their mail to Gmail. But what about the other 100+ ISPs we cover?
As the optimizer churns through your mailing list, we'll tell you where your mail is actually going and give you more visibility into which ISPs you should focus on. Similarly, you'll also get a better idea of which blacklists to monitor more closely and which mail clients you should optimize your campaigns around.
Once you apply this weighting to your seedlist, you'll start seeing the "weighted" results at the bottom of your 250ok Inbox tests, providing a more accurate view into the health of your inbox placement. You can then allocate your resources based on the ISPs that matter most to you.
**Update, 6/26: It looks like GPT is back up and running!** Daily senders all over the world look at their email statistics according to how Google and Gmail users view their performance. From complaints to reputation data, these numbers are calculated and shared by Google with marketers through Google Postmaster Tools. However, on June 13, […]
Our newest video is a little longer than our previous episodes, but it is for a really great reason. Anthony Chiulli, 250ok’s director of product marketing, spent time with Lili Crowley, postmaster at Verizon Media, which includes well-known entities Verizon.net, AOL, and Yahoo, to shed light on a commonly misunderstood function of the email ecosystem. […]
Furniture Row Companies is one of the largest family-owned specialty home furnishings and bedding retailers. Operating more than 300+ stores across 30 states, Furniture Row is among America’s fastest growing furniture retailers. Jason Ullmer, email marketing manager at Furniture Row, was dealing with a low reputation at Gmail according to Google Postmaster Tools, despite using […]