That's why we've innovated seedlist testing with the Seedlist Optimizer. An industry first, the optimizer analyzes and identifies the composition of your mailing list to personalize your seed testing around your outbound mail stream.
By uploading a segment of your mailing list, you can now receive a personalized, weighted seedlist for more accurate deliverability testing. You may find that the majority of your list goes to the "Big 4" global ISPs such as Gmail, Apple, AOL, and Hotmail. In fact, many of our customers are sending about 25% of their mail to Gmail. But what about the other 100+ ISPs we cover?
As the optimizer churns through your mailing list, we'll tell you where your mail is actually going and give you more visibility into which ISPs you should focus on. Similarly, you'll also get a better idea of which blacklists to monitor more closely and which mail clients you should optimize your campaigns around.
Once you apply this weighting to your seedlist, you'll start seeing the "weighted" results at the bottom of your 250ok Inbox tests, providing a more accurate view into the health of your inbox placement. You can then allocate your resources based on the ISPs that matter most to you.
Anthony Chiulli, 250ok’s director of product marketing, recently visited one of our most valued partners: Twilio SendGrid! He sat down with Will Boyd, senior email delivery consultant at Twilio SendGrid. Anthony and Will met just as the Twilio SendGrid acquisition finalized, so we get a good look into how these two brands synergize together. Additionally, […]
You’ve probably heard all the buzz about AMP for Email—the modern framework created to make email content more dynamic, more engaging, and easier to read for consumers. Google recently announced full support of AMP for its Gmail desktop experience (with mobile coming soon), and it wasn’t long before Microsoft, Yahoo!, and Mail.ru announced their intent […]
PeopleConnect, an online social networking service comprised of two products, Classmates and Intelius, uses an in-house solution to send email rather than an email service provider (ESP). 250ok’s all-in-one platform allowed Lori Deregt, marketing manager, to holistically manage Intelius from a single-point solution and customize the dashboard to focus on what she cares about most. […]