That's why we've innovated seedlist testing with the Seedlist Optimizer. An industry first, the optimizer analyzes and identifies the composition of your mailing list to personalize your seed testing around your outbound mail stream.
By uploading a segment of your mailing list, you can now receive a personalized, weighted seedlist for more accurate deliverability testing. You may find that the majority of your list goes to the "Big 4" global ISPs such as Gmail, Apple, AOL, and Hotmail. In fact, many of our customers are sending about 25% of their mail to Gmail. But what about the other 100+ ISPs we cover?
As the optimizer churns through your mailing list, we'll tell you where your mail is actually going and give you more visibility into which ISPs you should focus on. Similarly, you'll also get a better idea of which blacklists to monitor more closely and which mail clients you should optimize your campaigns around.
Once you apply this weighting to your seedlist, you'll start seeing the "weighted" results at the bottom of your 250ok Inbox tests, providing a more accurate view into the health of your inbox placement. You can then allocate your resources based on the ISPs that matter most to you.
Though it’s not our first year attending eTail West, this year, we’re doing it right. We’re a sponsor of the conference in Palm Springs, CA, from February 19-22. Why? Because we know marketers are ready to tear their hair out over working with other email data vendors. We believe every marketer deserves stress-free email intelligence, […]
We’re done with winter. It’s too cold. So, we’re jetting off to Phoenix for the Digital Summit on February 11-12. Not only will we be there to talk to you about our stress-free, single-point email intelligence platform, but our very own director of marketing Sam Douglass III will be taking the stage to talk email […]
Email is a global experience, so we’re super thrilled to announce our sponsorship of the inaugural Canadian Email Summit in Toronto! Hosted on February 27 at The Spoke Club, our director of industry relations Matthew Vernhout (a Canadian himself, eh), will be on site to give a short presentation and network with attendees. Register now […]