That's why we've innovated seedlist testing with the Seedlist Optimizer. An industry first, the optimizer analyzes and identifies the composition of your mailing list to personalize your seed testing around your outbound mail stream.
By uploading a segment of your mailing list, you can now receive a personalized, weighted seedlist for more accurate deliverability testing. You may find that the majority of your list goes to the "Big 4" global ISPs such as Gmail, Apple, AOL, and Hotmail. In fact, many of our customers are sending about 25% of their mail to Gmail. But what about the other 100+ ISPs we cover?
As the optimizer churns through your mailing list, we'll tell you where your mail is actually going and give you more visibility into which ISPs you should focus on. Similarly, you'll also get a better idea of which blacklists to monitor more closely and which mail clients you should optimize your campaigns around.
Once you apply this weighting to your seedlist, you'll start seeing the "weighted" results at the bottom of your 250ok Inbox tests, providing a more accurate view into the health of your inbox placement. You can then allocate your resources based on the ISPs that matter most to you.
When sending commercial email, it’s important to understand what’s likely to happen the next time you send to a recipient at a particular mailbox provider. Are your messages hitting spam at Yahoo or going missing at Comcast? Are you sacrificing ROI because you lack the proper visibility into performance? Seedlist-based inbox monitoring is a key […]
Marketers are often confused about the point of IP and domain warming, and they end up wondering: “Everything is authenticated, and I’m not using a blacklisted IP, so what’s the problem?” In short: Senders who blast to their entire list without history look like spammers. Internet service providers (ISPs) can choose what to accept or […]
We’re often asked about our stance on the use of email panel data. As senders, we want additional data points, visibility, and signals. In a perfect world, email panel data would enable marketers to compare their engagement to that of their competitors within a contextually relevant group of subscribers. Collected ethically and without bias, this […]