That's why we've innovated seedlist testing with the Seedlist Optimizer. An industry first, the optimizer analyzes and identifies the composition of your mailing list to personalize your seed testing around your outbound mail stream.
By uploading a segment of your mailing list, you can now receive a personalized, weighted seedlist for more accurate deliverability testing. You may find that the majority of your list goes to the "Big 4" global ISPs such as Gmail, Apple, AOL, and Hotmail. In fact, many of our customers are sending about 25% of their mail to Gmail. But what about the other 100+ ISPs we cover?
As the optimizer churns through your mailing list, we'll tell you where your mail is actually going and give you more visibility into which ISPs you should focus on. Similarly, you'll also get a better idea of which blacklists to monitor more closely and which mail clients you should optimize your campaigns around.
Once you apply this weighting to your seedlist, you'll start seeing the "weighted" results at the bottom of your 250ok Inbox tests, providing a more accurate view into the health of your inbox placement. You can then allocate your resources based on the ISPs that matter most to you.
Email deliverability is tied directly to retail businesses’ financial success. If people don’t see your emails, they can’t click your emails, and thus, cannot purchase things from you. Bad news. When you consider you likely require log-in to complete a purchase, if they don’t get that password reset or any other critical UX components (think […]
We get it. We’re email deliverability nerds, but you (likely) aren’t. If you are, that’s awesome and we should be pals. But if you’re not, that’s okay, we’re still here to support you in all your email efforts. How? By giving you the map you need to be confident you’re sending your marketing and transactional […]
We’re back at it! Today we’re excited to unveil the latest addition to the 250ok suite: 250ok Prospect. Since some of the 250ok team worked at email service providers (e.g., ExactTarget/Salesforce, Marketo, Adobe, Oracle, SparkPost, SendGrid), we know one of the most significant challenges they face is gaining insight into customers that have not yet […]