250ok partners with industry-leading associations and standard-defining institutions to ensure senders, receivers, and consumers enjoy the benefits of responsibly optimized email programs. As a long-time member of communities that fight email abuse, spam, fraud, and phishing attacks, and that support best practices for email marketers, deliverability rockstars, and leading security professionals, we believe we must be present and active to help liberate email's potential.

Certifications



Privacy Shield

The EU-U.S. and Swiss-U.S. Privacy Shield Frameworks were designed by the U.S. Department of Commerce, and the European Commission and Swiss Administration, respectively, to provide companies on both sides of the Atlantic with a mechanism to comply with data protection requirements when transferring personal data from the European Union and Switzerland to the United States in support of transatlantic commerce.


AICPA/SOC

The American Institute of Certified Public Accountants (AICPA) Service Organization Controls (SOC) reports give assurance over control environments as they relate to the retrieval, storage, processing, and transfer of data. The reports cover IT General controls and controls around availability, confidentiality and security of customer data and are issued for 6-month periods each year.



Associations



Global Cyber Alliance

The Global Cyber Alliance (GCA) is an international, cross-sector effort dedicated to confronting cyber risk and improving our connected world. It is a catalyst to bring communities of interest and affiliations together in an environment that sparks innovation with concrete, measurable achievements. While most efforts at addressing cyber risk have been industry, sector, or geographically specific, GCA partners across borders and sectors. GCA, a 501(c)3, was founded in 2015 by the Manhattan District Attorney's Office, the City of London Police, and the Center for Internet Security.



Certified Senders Alliance

The Certified Senders Alliance (CSA) is a project from eco – Association of the Internet Industry, which was created in cooperation with the German Dialogmarketing Association (Deutscher Dialogmarketing Verband – DDV) in 2004. With more than 1000 members, eco is the largest Internet industry association in Europe. The DDV is the largest national consortium of dialog marketers in Europe. The CSA acts as a neutral interface between mailbox providers and senders of commercial e-mails.


M3AAWG

The Messaging, Malware and Mobile Anti-Abuse Working Group (M3AAWG) is where the industry comes together to work against botnets, malware, spam, viruses, DoS attacks and other online exploitation. M3AAWG members systematically focus on operational issues of Internet abuse including technology, industry collaboration, and public policy. Members Include Internet Service Providers (ISPs), telecomm companies, Email Service Providers (ESP), social networking companies, leading hardware and software vendors, major brands, major antivirus vendors and numerous security vendors.



The Email Experience Council

The Email Experience Council (EEC) is the premier organization for email marketing professionals and the only one to be backed by DMA. EEC members are integral participants in a community of today’s most influential players, movers and shakers in email marketing. Members of the eec, network and knowledge share through our Annual conference, meetups, webinars and online resources to foster community, drive excellence and create opportunities for growth in the industry.

Resources for #SeriousSenders


Deliverability 101: Be a reputation hero!

In the dark and grimy streets of Email-Marketopolis lurks a sinister presence. The very name strikes terror in the hearts of all citizens — Email Reputatron! …Ok, so maybe there’s no evil artifact or space lizards trying to take over. …Ok maybe there’s nothing really nefarious at all. That was a little dramatic, but there’s […]

But what ARE the new Gmail features?

Surprise! We split this Gmail redesign launch into two parts, for easy digestion (yum). Here we’ll look at the actual changes from a features perspective. If you want commentary on its potential impact, head over here for my thoughts. Now, on to the good stuff… Offline mode: Replaces the Gmail Offline Chrome app. Users will […]

What marketers should know about the new, redesigned Gmail.

2018 has been nothing short of an electrifying year for Google’s Gmail. While Google celebrated its 20th anniversary on September 28, its flagship mail product Gmail marked its 14th year of existence last April. In fact, when Gmail was launched on April 1, 2004, many thought it was a stunt, a part of Google’s popular […]




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