250ok partners with industry-leading associations and standard-defining institutions to ensure senders, receivers, and consumers enjoy the benefits of responsibly optimized email programs. As a long-time member of communities that fight email abuse, spam, fraud, and phishing attacks, and that support best practices for email marketers, deliverability rockstars, and leading security professionals, we believe we must be present and active to help liberate email's potential.
The EU-U.S. and Swiss-U.S. Privacy Shield Frameworks were designed by the U.S. Department of Commerce, and the European Commission and Swiss Administration, respectively, to provide companies on both sides of the Atlantic with a mechanism to comply with data protection requirements when transferring personal data from the European Union and Switzerland to the United States in support of transatlantic commerce.
The American Institute of Certified Public Accountants (AICPA) Service Organization Controls (SOC) reports give assurance over control environments as they relate to the retrieval, storage, processing, and transfer of data. The reports cover IT General controls and controls around availability, confidentiality and security of customer data and are issued for 6-month periods each year.
Global Cyber Alliance
The Global Cyber Alliance (GCA) is an international, cross-sector effort dedicated to confronting cyber risk and improving our connected world. It is a catalyst to bring communities of interest and affiliations together in an environment that sparks innovation with concrete, measurable achievements. While most efforts at addressing cyber risk have been industry, sector, or geographically specific, GCA partners across borders and sectors. GCA, a 501(c)3, was founded in 2015 by the Manhattan District Attorney's Office, the City of London Police, and the Center for Internet Security.
Certified Senders Alliance
The Certified Senders Alliance (CSA) is a project from eco – Association of the Internet Industry, which was created in cooperation with the German Dialogmarketing Association (Deutscher Dialogmarketing Verband – DDV) in 2004. With more than 1000 members, eco is the largest Internet industry association in Europe. The DDV is the largest national consortium of dialog marketers in Europe. The CSA acts as a neutral interface between mailbox providers and senders of commercial e-mails.
The Messaging, Malware and Mobile Anti-Abuse Working Group (M3AAWG) is where the industry comes together to work against botnets, malware, spam, viruses, DoS attacks and other online exploitation. M3AAWG members systematically focus on operational issues of Internet abuse including technology, industry collaboration, and public policy. Members Include Internet Service Providers (ISPs), telecomm companies, Email Service Providers (ESP), social networking companies, leading hardware and software vendors, major brands, major antivirus vendors and numerous security vendors.
The Email Experience Council
The Email Experience Council (EEC) is the premier organization for email marketing professionals and the only one to be backed by DMA. EEC members are integral participants in a community of today’s most influential players, movers and shakers in email marketing. Members of the eec, network and knowledge share through our Annual conference, meetups, webinars and online resources to foster community, drive excellence and create opportunities for growth in the industry.
Since the start of the new year, you may have noticed Gmail delivering emails to locations you’re not expecting. For instance, emails from mom in your promotions tab instead of the primary tab, your bank statement in the primary tab instead of updates, and so on. We’ve been contacted by several marketers asking if we’ve […]
How is one of the most recognizable retail brands handling their email strategy? Anthony Chiulli sat down with Dan Rosenthal, senior director of contact strategy at Lands’ End, to better understand how email marketing fits into their success. Dan’s a unique perspective to have, as he doesn’t simply sell via email. He’s focused on the […]
Where are your emails going? We’d all love to assume they’re hitting the inbox of our subscribers, but as we know, that’s not always the case. That’s why we’ve developed our entire suite of tools! But why is it so important to keep an eye on your inbox placement rates? How best do you get […]